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Editor’s notice: Serpstat is an website positioning supplier in Ukraine. An worker of the corporate submitted the article under at our request.
Serpstat is a Ukraine-based SEO platform. Based in 2013 as a key phrase analysis software, our firm has grown to roughly 100 workers all through Ukraine, serving 400,000 clients worldwide.
Covid-19 pressured us to function remotely. We discovered how one can work, talk, and construct processes nearly to serve ecommerce companies.
Serpstat launched in 2013. It now has 100 workers all through Ukraine and 400,000 clients worldwide.
Our Conflict Efforts
Russia’s invasion of Ukraine modified our lives and firm. Many Ukrainians, together with some colleagues, proceed working, regardless of the air alarms. Some group members joined the Ukrainian Armed Forces, whereas others assist coordinate volunteers or help in cyber efforts to share the reality worldwide in regards to the struggle.
For now, Serpstat is concentrated on:
- Monetary assist of the Armed Forces,
- Volunteer initiatives,
- Sharing war-related info within the digital area,
- Sustaining the corporate’s viability,
- Supporting Ukraine’s financial system.
As it is important to speak an correct image of the struggle, our English weblog editor, Taras Prystatskyy, launched a volunteer initiative of journalists and joined the knowledge resistance.
Prystatskyy writes, “Ukrainian Volunteer Journalist Initiative (UVJI) cooperates with Western journalists within the info discipline. Volunteers accumulate, confirm and translate all of the information for Western media in order that the world can see the true state of affairs in Ukraine. We sleep for 4-5 hours per day, however everyone seems to be motivated. I do know volunteers who work in Kharkiv from bomb shelters.”
Security and Stability
Our precedence is to make sure the security of workers. Within the first days of the struggle, we helped them evacuate from Kyiv, Kharkiv, and different cities underneath hearth.
Now, we monitor our workers’ circumstances and are prepared to assist with relocation if wanted. We consistently replace our inner databases of volunteer facilities overseas and rental housing in Ukraine and different international locations. We additionally average native chats for our workers who needed to transfer.
We strive to make sure monetary stability for our workers. This contains paying salaries upfront the place mandatory.
We have now simplified some workflows for the brand new setting. We maintain each day worker assist conferences through Zoom with an authorized psychologist. Members have the chance to share their experiences and obtain knowledgeable recommendation. Attendance is optionally available.
We additionally maintain weekly conferences with prime managers of Netpeak Group, our father or mother firm. Managers share information about their companies’ actions and data acquired from authorities.
Leaving the Russian Market
The struggle pressured us to make fast selections. One important resolution was the boycott of our Russian customers. As a Ukrainian firm, we couldn’t proceed to assist purchasers in a rustic whose missiles destroy our cities and kill civilians. Thus, Serpstat grew to become one of many first Ukrainian SaaS corporations to dam person accounts from Russia, regardless of the financial penalties to us.
Serpstat additionally misplaced appreciable revenue from Ukrainian purchasers, however some have began working once more. Many Ukrainian companies are struggling.
Our CEO, Ekaterina Kabakova, acknowledged, “The fast plans are to launch a assist program for purchasers from Ukraine to assist preserve their companies afloat.”
Wanting Forward
Though a lot of our workers needed to depart their houses for safer locations, we attempt to maintain our providers secure for patrons. We proceed updating and growing new instruments and options.
A current replace is “Key phrase tendencies,” which collects and shows the most well-liked search engine queries. We used this software to analysis the change in world key phrase exercise following the Russian invasion.
Regardless of the hardships, Serpstat is trying forward. CEO Kabakova explains, “Within the first month, we misplaced about 50-60% of earnings, making it troublesome to foretell future outcomes. We all know how necessary it’s to undergo this troublesome interval for workers and their households, for the nation’s financial system, to contribute to victory and rebuild the nation afterward.”
Our new assist web page explains how one can assist Serpstat and Ukraine.
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