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Ubisoft and Anzu introduced right now they’re extending their partnership. The 2 corporations say they’ve discovered success with their adverts in video games like Trackmania and Growtopia.
Anzu designed its in-game adverts to look extra natural to customers. In Trackmania, for instance, they seem as billboards across the titular tracks. Anzu partnered with manufacturers like Samsung, Microsoft, and Vodafone on these adverts.
Itamar Benedy, CEO of Anzu, mentioned in a press release, “We’ve been on an unimaginable journey with Ubisoft. They had been one of many first large studios to work with us on our PC providing after figuring out a chance to supply Trackmania followers a well-liked title, with in-game adverts that not solely praise the gameplay however make it extra real looking. We’re thrilled about extending our partnership, and we look ahead to bringing our blended in-game adverts to extra of Ubisoft’s premium titles.”
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