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For Suzie Schleifer, CEO and proprietor of Stacked by Suzie, changing into an entrepreneur was by no means a part of the plan. However after recreating considered one of her favourite gemstone bracelets, Schleifer unknowingly stepped into what would quickly turn into a thriving family-owned enterprise.
“I began researching make gemstone bracelets,” Schleifer stated. “One factor led to a different, and other people began asking me if they might purchase my bracelets, so I began promoting them at soccer video games, at colleges, and many others.”
Realizing her mother’s potential, Schleifer’s oldest daughter, Talia, inspired her to begin an Instagram account to market her jewellery.
With nearly no social media expertise and solely a pair followers, Schleifer launched her Instagram web page — and so grew to become Stacked by Suzie, an reasonably priced and on-trend jewellery model based mostly out of Virginia Seashore.
Gameday Prepared
On the time, Talia was house from faculty at UVA and, taking after her mother, determined to begin crafting her personal hoop appeal earrings. Understanding the battle as a university scholar to seek out jewellery that was each trendy and reasonably priced, Talia got here up with the concept of a Gameday product line, which presents earrings, bracelets and necklaces in a wide range of college colours.
“That form of morphed into this entire enterprise. We began getting a lot of DMs on Instagram, and we had these little pillow containers that we’d embellish for each single particular person,” stated Schleifer.
Nevertheless, as Stacked by Suzie expanded not simply regionally however throughout the nation, Schleifer and her three daughters have been confronted with new rising pains, corresponding to order success and transport processes. They wanted an ecommerce platform that might sustain with the enterprise’s growing demand, streamline operations and attain new audiences.
So in late 2019, Stacked by Suzie launched on BigCommerce.
“It’s introduced nice effectivity to our enterprise,” chimed in Schleifer’s husband. “I’ve expertise with SaaS ecommerce platforms from a decade in the past, and BigCommerce is a lot simpler.”
In settlement, Schleifer defined, “BigCommerce has been communicative and responsive. It’s good to know that we’ve got assist system behind us.”
Going Viral
@stackedbysuzie LETS SEE THOSE DUETS 👏👏👏 #singalong #singalongifyoufindthemattractive #barbiecore #jewellery #smallbusiness #affordablefashion #earrings #gradgift #SplashSummerVibe #ShowUrGrillSkillz
Though the enterprise was already increasing quickly, the true game-changer for Stacked by Suzie was the launch of its TikTok account.
A number of months after launching on BigCommerce, Schleifer’s three daughters, Talia, Isabel and Chloe, started posting TikToks that includes artistic methods to model the model’s jewellery, selling new items and taking part in on in style TikTok tendencies.
“It completely blew up our enterprise. We form of went viral,” Schleifer stated.
Now with quite a few micro-influencers selling its jewellery and nearly 80 thousand TikTok followers, Stacked by Suzie is really a chief instance of “TikTok Made Me Purchase It.” On prime of that, the jewellery model boasts over 32 thousand followers on Instagram and eight thousand followers on Pinterest.
After all, many companies with this sort of reputation can discover it troublesome to keep up the identical high quality and customer support as they’d at first. However even amidst speedy development, Stacked by Suzie is proud to maintain its small enterprise mentality.
“I can truthfully say that we’re nonetheless offering the identical customer support in the present day that we have been within the very starting,” Schleifer stated.
A 100% Happiness Assure
From the times of promoting jewellery to household and buddies in school soccer video games, all the best way to in the present day, promoting on-line to clients throughout the U.S. — Stacked by Suzie has at all times been about making their clients blissful.
In truth, Schleifer defined one of the thrilling components of her job is listening to from their clients and seeing them model their Stacked by Suzie jewellery. Whether or not they’re sporting their Gameday jewellery stacks, carrying matching necklaces with their besties or getting a further piercing to allow them to put on extra stacks, the household loves seeing their clients assured and blissful of their Stacked by Suzie jewellery.
“We actually need to create trendy, high-quality and accessible jewellery for everybody, and we do this by persevering with to analysis, re-source and attain out to our clients to ensure that we all know what they need,” Schleifer stated. “Now we have what we name a 100% Happiness Assure to ensure that each considered one of our clients is blissful.”
However Schleifer famous that it isn’t simply their enterprise that’s giving to their clients — on the flip facet, their clients have supported Schleifer and her household in additional methods than one.
Recalling a current emergency, Schleifer defined that she and her daughters needed to depart the enterprise for 2 weeks. With orders persevering with to pour in and no solution to fulfill them, the household was uncertain deal with the state of affairs.
However after sending out an e mail to tons of of shoppers, explaining the state of affairs, Schleifer was stunned by the overwhelming assist she acquired. With just one cancellation and a number of messages of prayers, assist and finest needs, Schleifer shortly discovered that buyer assist goes each methods.
“That’s after I realized that we’re not simply an ecommerce jewellery enterprise,” Schleifer stated. “We’re about connections and household and making a distinction, and it provides me nice hope that individuals are so type. We’re so appreciative of the wonderful clients that we’ve got.”
A Household Success
@stackedbysuzie you win some you lose some 🤷♀️ #businessowner #smallbusiness #jewelrybusiness #trendyjewelry #fashiontiktok #trend #StJudeDadPhotos
Few enterprise house owners can name their household their coworkers — however for Schleifer, constructing a enterprise alongside her three daughters has been a priceless alternative.
And as a first-time entrepreneur herself, Schleifer loves with the ability to study alongside together with her women and watch them pursue their very own enterprise endeavors.
In truth, Talia lately launched her personal profitable enterprise, creating graphic designs for school dorms and residences. And her different two daughters Isabel and Chloe proceed to assist the Stacked by Suzie enterprise by designing jewellery, filming TikToks, going reside on social media, enhancing content material and interacting with clients.
“Typically they’ll say, ‘I can’t imagine that we’ve got our personal enterprise,’” Schleifer stated. “I feel it’s given them the arrogance to simply attempt one thing completely completely different and new.”
The Last Phrase
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