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In at this time’s world, sadly virtually each product – from sneakers to luxurious gadgets, prescription drugs to electronics – is vulnerable to counterfeiting. The sale of world counterfeit items is estimated to be $250B a 12 months, with the worldwide IT business alone representing an estimated $100B in income misplaced to counterfeiters yearly. Companions and clients who buy Cisco merchandise from licensed channels count on they’re getting genuine Cisco gear. When counterfeiters try to money in on that belief, the price to our companions and distributors – potential misplaced income, downtime, and price to interchange pretend items with real product – will be important.
As a former Cisco companion, I skilled first-hand the chance counterfeit and grey market can create, starting from undercutting legit offers with impossibly low costs to compromising our clients’ IT with unreliable and unsupported fakes. Since becoming a member of Cisco, I’ve been lending my voice to and dealing throughout the enterprise in an ongoing effort to empower, allow, and help our companion group to assist them defend in opposition to counterfeit and grey market actions.
Cisco is tackling the problem in a variety of methods.
Working with Trade
There’s energy in numbers, which is why Cisco is an lively member of organizations just like the Alliance for Grey Market and Counterfeit Abatement and the Worldwide Anti-Counterfeiting Coalition. Taking a united strategy to world Mental Property safety and combating product counterfeiting and piracy permits us to scale and amplify our efforts. Our Model Safety staff additionally collaborates with regulation enforcement and authorities businesses with boots-on-the-ground investigations to disrupt counterfeiting operations.
Constructing in Safeguards
Our safeguards to guard in opposition to the counterfeiting of Cisco merchandise spans the complete lifecycle. We construct superior protecting measures into our merchandise beginning with product design and growth and persevering with all through the manufacturing course of.
Empowering Companions to Shield Themselves
Along with these built-in safeguards, we empower and allow Cisco companions, distributors, and clients with applications and instruments to assist determine counterfeit merchandise and defend your investments.
Take the next steps to make sure you are utilizing real Cisco merchandise.
1. Solely purchase from licensed Cisco companions and distributors. Shopping for exterior of licensed channels places you and your funding in danger. Software program licenses, warranties, and entitlements usually don’t switch; efficiency and high quality can’t be assured.Knowingly buying grey market Cisco gear has penalties, starting from audits to expulsion from this system.
2. All the time validate the integrity of Cisco units earlier than set up.
3. Contact us for a complimentary well being verify in your current Cisco networking units utilizing simply the serial quantity.
Cisco will proceed to ship improvements and applications to help you in these efforts. We ask that you just be a part of us on this ongoing effort to guard in opposition to counterfeit and grey market commerce by taking these steps and utilizing these instruments.
You possibly can find out about joint progress with officers in current information.
In the event you suspect that you just or somebody you recognize could also be in possession of counterfeit Cisco {hardware}, report it to the Model Safety workplace instantly.
To be taught extra about Cisco’s efforts,
try our model safety website.
We’d love to listen to what you assume. Ask a Query, Remark Beneath, and Keep Related with #CiscoPartners on social!
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