[ad_1]
In our final weblog submit, “Is Google In search of Range in Critiques,” we introduced a case examine about opinions and variety in evaluation scores. In that examine, we concluded that Google shouldn’t be holding one-star opinions on the prime of an inventory any longer than five-star opinions. However, we additionally decided in that examine that it is usually not the newest opinions that keep on the prime of the itemizing. So, the subsequent factor we regarded into was the size of the opinions. We wished to find out if an extended evaluation (a bigger phrase depend) would keep on the prime for extra time than a shorter evaluation.
ICYMI:
In case you missed our final weblog submit, we began this case examine by monitoring opinions on a lawncare web site. After six months, we determined so as to add extra industries to this check (first a jeweler, then a advertising firm, and at last a handyman). See the picture to the left.
What We Seen:
Within the picture beneath, you will notice that the common one-star evaluation was 244 phrases, whereas the common five-star evaluation was 74 phrases.
And this is smart as a result of everyone knows that individuals who depart one-star opinions often prefer to go on and on for paragraphs as a result of they’re upset, whereas people who find themselves leaving five-star opinions usually solely write a sentence or two.
We discovered a really sturdy correlation between the size of a evaluation and the way lengthy it stayed on the prime of the companies’ evaluation profile. Within the picture beneath, you will notice that the longer a evaluation was (the extra phrases included within the evaluation), the longer it stayed within the prime 10 (or 11 within the case of the lawncare web site) positions.
TL;DR:
Encourage prospects to jot down longer opinions (100+ phrases). Since longer opinions have a tendency to remain on the prime of an inventory for an extended period of time, this can be a great way to make sure that your finest opinions keep on the prime of an inventory for the longest period of time.
[ad_2]
