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Does Geotagging Images Affect Rating?


What’s Geotagging?

photo geotagsGeotagging photographs is the method of including latitude/longitude tags to a picture in order that the place the photograph was taken will be recognized.  The Exif format has normal tags for location data. As of 2014, many cameras and cellphones have a built-in GPS receiver that shops the placement data within the Exif header when an image is taken. 

Not all platforms assist geotags

Throughout this check, we found that sure web site platforms don’t assist geotags and truly take away them once you add the pictures.  We additionally found some packages do that as properly – each Google Enterprise Profile (GBP) and Slack eliminated the geotags off the photographs after we uploaded them.

The Methodology:

To check this, we picked 5 totally different GBP listings that weren’t actively being labored on.  They weren’t listings that had some other search engine optimisation efforts on the time of the check.  For every itemizing, we added 3 totally different photos and used a web based software to manually add geotags, a doc title, and a picture description to every photograph.

We additionally examined including the geotagged photographs to the web site for 3 of the companies within the check.  We particularly made certain we added them to the web page on the web site that the GBP itemizing was linking to.

The Outcomes:

Different GMB fields that influence rating such because the classes, enterprise title, or web site area, usually end in a rise in rating inside 48 hours.  We tracked this over the course of a number of weeks and noticed no measurable will increase in rating both organically or within the native pack outcomes.

ranking impact from geotags
We additionally noticed no measurable will increase in visitors to the web page on the web site that we added the pictures to or the web page the GBP itemizing was pointing to (we may separate the two due to UTM codes).

traffic from geotagging photos

Google My Business traffic from geotags

Conclusion:

For those who spend time geotagging photographs as part of your native search engine optimisation technique, I’d advise spending that point elsewhere.  After I requested Joel Headley what he considered geotagging photos earlier than including them to Google Enterprise Profiles, he stated “it wouldn’t matter for the reason that ‘tagging’ is occurring upon add. It doesn’t matter if metadata exists.”

This research together with a number of others about photos was offered on the LocalU occasion in August 2021.  Movies of the presentation can be found for buy right here.

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