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Desktop Metallic (NYSE: DM), an organization targeted on evolving additive manufacturing applied sciences into mass manufacturing, has rebranded EnvisionTEC as ETEC. The brand new 3D printing model will allow EnvisionTEC, the unique inventor of digital gentle processing (DLP) know-how, to raised join with industrial prospects.
The shorter identify is a transparent indication of the course that Desktop Metallic desires EnvisionTEC to go: whereas EnvisionTEC has been behind a few of the very first instances of additive serial manufacturing functions (reminiscent of listening to aids) the corporate remained largely anchored to its core enterprise of high-end prototyping and modeling and oblique manufacturing (casting). The earlier emblem was usually related to this fashion of doing AM.
The brand new model’s emblem is an overhead illustration of DLP’s iconic construct tray, during which resin is reworked by a digital gentle projector into something prospects may think. It’s paired with an up to date appear and feel that’s structured, clean, daring, and sturdy, in addition to a brand new go-to-market technique.

EnvisionTEC 3D printers, that are greatest recognized for excessive ranges of accuracy and floor end, have been leaders within the healthcare, dental, medical and jewellery industries since 2002. After Desktop Metallic acquired EnvisionTEC in 2021, the corporate launched Desktop Well being to deal with healthcare and dental prospects. Now, ETEC (pronounced ē-tek) will deal with bringing its high-speed, photopolymer 3D printing options to quantity producers of shopper and industrial merchandise.
“Desktop Metallic’s integration technique is to deal with prospects and their utility wants first, so we are able to craft probably the most personalised and compelling enterprise case for them to undertake Additive Manufacturing 2.0 applied sciences for quantity manufacturing,” stated Ric Fulop, Desktop Metallic Founder and CEO. “Our launch of ETEC and Desktop Well being permits us to talk extra on to particular prospects with targeted wants and serve them higher. ETEC affords extremely highly effective 3D printers paired with unique supplies which are already driving a brand new wave of shopper and industrial innovation.”
By strategically integrating 3D printing applied sciences, supplies, software program, and functions, Desktop Metallic goals to propel rising numbers of producers into AM 2.0 to allow them to profit from elevated design flexibility, lowered waste, improved time to market, and higher monetary financial savings whereas de-risking their provide chains.
For instance, ETEC has partnered with Adaptive3D, one other subsidiary of Desktop Metallic, to supply its best-in-class 3D printed picture elastomers completely on ETEC additive manufacturing methods, optimizing their efficiency by tight integration between {hardware} and supplies. ETEC now affords one of many broadest portfolios of photopolymer 3D printing supplies, together with Elastic Powerful Rubber 90 (ETR 90), the best tear power elastomer in the marketplace. ETR can already be present in merchandise on retailer cabinets, together with energy instrument adapters and recoil pads, with further functions for Adaptive3D’s broader library of elastomers throughout shopper and industrial functions reminiscent of shoe midsoles, seat cushions, and extra.
Whereas the ETEC model stays rooted within the authentic EnvisionTEC identify, prospects might even see both identify referenced in sure paperwork.
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