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Adventures in Native Advertising is again for a second season!
All through season two, we’re going to be branching out to cowl a broad vary of matters to actually assist you to turn into higher at native advertising.
Amanda Jordan is our first visitor of the season, and we have now been fortunate sufficient to listen to her helpful insights on the native search engine marketing points confronted by multi-location companies. It is a subject we haven’t had the chance to discover in-depth earlier than, so it was nice to take a seat down with Amanda and hearken to her recommendation.
Having labored within the trade for over ten years, Amanda has a substantial amount of firsthand search engine marketing expertise with giant corporations. As you’ll be taught, multi-location companies face distinctive challenges in the case of native search engine marketing, however all of those hurdles might be overcome with a robust technique.
Hearken to be taught:
- Find out how to keep away from duplicate content material points with distinctive native touchdown pages
- Why citations nonetheless play an essential position
- The significance of competitor analysis
- The challenges of managing Google Enterprise Profile at scale
- Find out how to educate stakeholders and get buy-in
- The facility of on-line evaluations
Assets:
Subscribe right now
In case you like what you hear and need on the spot entry to the newest episodes, make sure you subscribe wherever you get your podcasts:
Inform us what you suppose:
Are you an search engine marketing company working with multi-location companies? We’d love to listen to about it. Head to the feedback and tell us how you utilize it and the way it provides you the sting in native search. And make sure you share your ideas on the episode whilst you’re there!
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