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The Nice Indian Pageant and Purchasing Season is right here! And that requires placing your on-line enterprise on the forefront to seize some consideration (and drive extra gross sales) to realize these 12 months finish objectives you’ve been engaged on.
How and the place Indian shoppers are buying has modified fairly considerably over the previous 14 months. Whereas nearly all of millennials in Tier-1 metropolitan areas store on-line continuously, we’re additionally seeing this pattern develop to Tier-II and Tier-III cities as effectively.
53.3% of millennial customers from non-metros surveyed by Shopify for the Festive Purchasing Outlook Report 2021 confirmed a powerful choice for buying on-line. General, extra Indian shoppers are buying on-line with 76.9% of these surveyed by Shopify wanting to take action this festive season due to the comfort it presents.
YouGov analysis additionally reported that 91% of shoppers plan on buying on-line throughout this festive season whereas theRetailers Affiliation of India confirmed there will likely be pent-up client demand this festive season.
Whereas that is one of the best time to deliver ahead your greatest offers and reductions, it is usually the one time when it will get harder to get your presents seen.
So we took under consideration essentially the most generally used channels by shoppers in India and introduced collectively a number of the greatest seasonal advertising methods you possibly can implement to make sure that you’re in your client’s thoughts (and cart) throughout this era of gifting and loopy year-end buying!
Advertising and marketing methods for the festive and vacation season gross sales
We took a have a look at a number of the most profitable Indian manufacturers on the market and tried to interrupt down how they have been reaching the proper viewers on the proper time with the proper message with their seasonal advertising campaigns. Listed here are a number of the classes we discovered from them, listed as easy steps or perhaps a guidelines that will help you take advantage of the festive season buying :
- Get your on-line retailer prepared for the festive and vacation season
- Create a festive-ready assortment of your merchandise
- Create presents and reductions retaining the vacation season in thoughts
- Attain out to your subscribers on e mail to allow them to know
- Arrange social media adverts to spice up consciousness across the sale
- Arrange search adverts to faucet into the search intent of web shoppers
- Leverage content material advertising
- Attain out to prospects on SMS
- Ship a promotional broadcast on WhatsApp
- Ship promotions on Telegram
- Automate your net push notifications
- Create and supply reward playing cards
- Arrange retargeting and remarketing adverts
1. Get your retailer festive prepared
First issues first. Whether or not you’ve gotten an offline retailer, a web based one, or each, it’s time to present it the feel and appear of the season!
When you’ve got a bodily retailer, including a number of lights throughout Diwali or a Christmas tree for some pleased, winter cheer can go a great distance in stepping into the groove and welcoming extra footfall.
Equally, when you have a web based retailer, be sure you herald some festive and vacation season cheer to your design. You are able to do this by merely altering the hero banner picture on the homepage to one thing that displays the festive cheer. Or in the event you’re taking your sale reside, you could possibly showcase this as a banner. Then you possibly can create a further web page to show all of your reductions and offers, and redirect web sites to this web page. For instance, ‘Secret Santa Sale’ throughout Christmas, might be a web page that shows all of the objects which are on low cost.
One other good concept is to make use of product labels to spotlight the objects on sale. They’re additionally a delicate design aspect that makes it straightforward for guests to identify the objects on low cost amidst the lots of which may be current in your web site.
For instance, The Man Firm makes use of a popup to show their Diwali contest that nudges guests to subscribe to take part.
Bonus tip: You too can promote a hashtag that subscribers can use to take part within the contest whereas sharing a purchase order on social media. This is among the methods you possibly can collect social proof, which might turn out to be one in all your most influential advertising property.
2. Create a festive or vacation prepared assortment of merchandise
Check out your merchandise, what your prospects are shopping for actively after which create a vacation season sale assortment. These might be particular person objects that you simply supply on reductions for the time interval. Or you could possibly even bundle completely different objects to create packages they’re extra prone to buy.
For instance, Phool mixed their incense sticks together with diyas to create Diwali reward bins with customized packaging for his or her Diwali Sale.
Assume strategically about how a client could make use of your assortment or supply and go all out with it. That is additionally time to bundle your slow-selling merchandise with hot-selling objects to make the acquisition extra beneficial in your prospects, and to get your stock out! However bear in mind to create a restricted stock of the identical, to maintain the FOMO going!
3. Create presents and reductions retaining vacation buying in thoughts
The festive and vacation season gross sales aren’t simply all concerning the offers and reductions for shoppers. A whole lot of your potential prospects are additionally on the lookout for issues like categorical delivery or discounted delivery. So take client psychology in thoughts whereas creating presents and reductions for this seasonal sale.
A number of presents and reductions you could experiment with throughout this era embrace:
- % off storewide
- % off on choose objects/ collections
- % off on an outlined cart whole
- Free delivery for a restricted time period
- Discounted delivery
- Free delivery on orders above a set threshold
- % off on quantity purchases
- Purchase x, get y low cost
Need to be taught extra concerning the several types of reductions you possibly can supply to prospects? Learn this text.
And when you have a Shopify retailer, be taught extra about creating reductions right here.
4. Attain out to subscribers on e mail
As quickly as you’ve gotten your festive or vacation season sale deliberate out, use e mail advertising to succeed in out to your present prospects and subscribers. However bear in mind a one-time announcement will do you no good!
Begin with a sneak peek into the reductions to create pleasure across the sale. Then regularly countdown to the sale, nudging your subscribers to create want lists or preserve a tab on the merchandise going up on sale to not miss out on deal.
If you happen to’re open to taking pre-orders on the discounted costs, bear in mind to obviously point out the identical in your emails. And at last, when your sale goes reside, bear in mind to obviously state the identical within the e mail as effectively!
Professional tip: Hold your subscribers engaged even through the sale utilizing e mail advertising to suggest merchandise based mostly on their shopping historical past, earlier purchases and extra. You too can use emails to search product evaluations or suggestions from prospects.
We’ll make this yet another stage simpler with Shopify E mail. You’ll be able to create branded, well-designed emails and automate them utilizing the Shopify E mail app to gasoline your vacation season advertising marketing campaign. Study extra about it right here.
5. Arrange social media adverts to seize consideration
In line with a research, about two-thirds of web shoppers right now use social media as part of their buying journey. But it surely’s additionally a undeniable fact that posting on social media or creating video content material is not sufficient to seize client consideration. To get your festive and vacation season sale offers seen, it is best to leverage social media adverts.
Relying on which platform your viewers is essentially the most energetic on, create adverts that announce your sale, share reductions and offers and even collections which are up on a particular value. However don’t overlook to mix it with advert copy that lets customers know that these offers are time-sensitive!
Relying on the social media channel you’re making use of, you can even arrange shoppable adverts like these to make it less complicated in your viewers to purchase merchandise they see within the promotions:
And here is how the advert expands once you click on on a product you are concerned about buying:
Unsure how one can get began with social media adverts? Listed here are some assets to assist:
6. Run search engine adverts to faucet into intent
In line with a research carried out by Google, 39% of shoppers are influenced by a related search. This merely signifies that for many of us, on-line buying journeys begin from the major search engines.
Now rating excessive up on the search outcomes when there may be a lot content material being printed, will be robust and time consuming. That is the place search adverts are available in.
Just like social media adverts, you should utilize search adverts to direct visitors to your seasonal sale web page for particular key phrases. This can be sure that when somebody is looking for ‘christmas items’, your advert turns into seen to them proper on the prime of the search outcomes.
Right here’s an instance of what search adverts seem like:
If you happen to haven’t run search adverts earlier than and don’t know the place to start, we suggest studying this information first: The Google Advertisements Playbook: 13 Marketing campaign Sorts And What to Anticipate From Them.
7. Leverage content material advertising
Have you ever ever gotten caught in a rut the place you don’t know what reward can be greatest for a festive celebration? Or did you run out of concepts to shock your family and friends on Christmas? Or perhaps you’re internet hosting a celebration through the vacation season, however you don’t know what video games you could possibly play collectively?
The very very first thing you’re almost certainly to do, is head to the search engine to search for solutions. Now your shoppers are the identical!
To place issues into perspective, right here’s what number of month-to-month searches are made round Diwali items in numerous set ups:
And right here’s how many individuals are looking for Christmas reward concepts across the vacation season in India:
Now we’re not saying that each one of those searches have been made by somebody who finally did go on to make a purchase order on-line. However these have been shoppers with a excessive intent of creating a purchase order, in search of data that they could use for on-line or offline buying.
When you’ve got a novel set of merchandise that fall into completely different search buckets, leverage content material advertising to focus on these key phrases. You may write a fast weblog with an inventory of reward concepts. Or you could possibly merely create an Instagram information with the assistance of carousels to share reward concepts out of your assortment of merchandise.
If not reward concepts, you possibly can really use content material advertising to share a narrative, discuss a delicate subject or one thing that your viewers cares about throughout this era. For instance, Heads Up For Tails all the time has well timed content material up on their weblog to information pet house owners in making the proper purchases. Their focus is to coach first after which promote!
If content material advertising is a totally new technique for you, we suggest you check out a few of our assets right here. From step-by-step guides to examples and concepts, you’ll discover one thing that may undoubtedly encourage you to present content material a shot!
8. Attain out to your prospects on SMS
Do you know that 64% of shoppers suppose manufacturers ought to contact them by way of SMS extra usually?
There are about 75% of shoppers who wish to obtain texts with particular presents or notifications of ongoing reductions. And that’s your signal to begin leveraging SMS advertising this festive and vacation season!
Attain out to your present prospects and subscribers on SMS. Ship them a fast replace about your ongoing offers, allow them to know till when you’ve gotten the sale reside or share a particular coupon code with them to encourage them to go to your retailer.
Right here’s an instance of how mCaffeine makes use of SMS advertising to advertise seasonal presents:
When you’ve got a retailer on Shopify, getting began with SMS advertising is very easy. All you should do is set up an app and arrange your textual content advertising campaigns. Discover all SMS advertising apps right here.
9. Attain out to your prospects on WhatsApp
With about 340 million customers (and rising), India is WhatsApp’s greatest market. There are greater than 100 billion messages despatched by way of WhatsApp every single day. That solely goes to say how continuously we use the chat app every day!
And that’s motive sufficient so that you can begin utilizing WhatsApp for seasonal advertising.
Just like SMS advertising, you should utilize WhatsApp to ship out broadcast messages to announce your gross sales and reductions. You’ll be able to even arrange follow-up messages to remind subscribers concerning the ongoing sale when it goes reside, get well deserted carts and even nurture them post-sale with overview requests, product suggestions and extra.
Right here’s an instance of Diwali promotion being run on WhatsApp, directing the recipient to the sale web page on the model’s Shopify retailer:
Organising a WhatsApp broadcast message or different advertising campaigns in your Shopify retailer is very easy. We’ve a number of app companions that allow good automations together with customized personalizations to make your campaigns simpler. Discover all our WhatsApp advertising apps right here.
10. Ship an replace on subscribers on Telegram
A preferred different to WhatsApp, the Telegram app has been downloaded greater than 220 million occasions in India since August 2021. In line with The Subsequent Net, Telegram’s energetic person base has grown by 110% in India final 12 months, making it one other promising channel for companies to succeed in out to their prospects for promotional functions.
Just like SMS and WhatsApp advertising, Telegram too can be utilized to ship out broadcast messages about your ongoing gross sales. You too can ship sale/ low cost updates through the vacation season to maintain prospects within the loop and nudge them subtly in the direction of making a purchase order.
Some companies additionally use Telegram to create unique communities for his or her prospects, whereby they share particular reductions or early fowl presents earlier than the vacation season sale really kicks off.
Here is an instance of a model utilizing Telegram to broadcast the continuing promotions:
11. Leverage net push notifications
Owing to the rise within the variety of on-line companies, some shoppers have gotten skeptical about sharing their contact data with manufacturers. Think about getting bombarded with promotional messages on e mail, SMS, WhatsApp and different platforms!
That is the place net push notifications are available in, providing a gentle contact communication channel. A retailer customer can simply subscribe to getting updates about offers and reductions with out sharing any of their contact data.
Right here’s how Boll and Department makes use of an internet push notification to announce gross sales and reductions on their retailer:
And here is one from Bombay Shaving Firm:
When you’ve got been utilizing net push notifications to develop your subscriber checklist, be sure you make it a channel to advertise your seasonal sale. Begin early by selling an upcoming sale, constructing as much as the day of launch after which a number of common updates to maintain folks engaged by automating messages across the time left to avail offers.
In case you haven’t tapped into net push notifications but, you possibly can simply obtain an app to get began. Discover all our net push notification apps right here.
12. Arrange reward playing cards in your retailer
In line with a research carried out on the Indian retail market, the reward card market within the nation is slated to develop at a CAGR of 18.4% from 2020-2025. The quantity reveals how shoppers right now wish to give the reward of option to their family and friends at completely different events. And it’s not restricted to birthdays.
Arrange reward playing cards in your Shopify retailer for Diwali, Christmas, New 12 months and each little event in between. They make for nice last-minute items that nobody minds receiving too!
However just remember to promote your reward playing cards proactively on all in style channels of communication. Be it by way of social media, advert campaigns, net push, SMS and even with promotional banners on the web site, don’t overlook to get them within the limelight.
Right here’s an instance of a present card from Tanishq that can be used as an evergreen advertising technique, letting prospects buy all year long.
Need to be taught extra about organising reward playing cards in your retailer? Learn the information right here.
13. Arrange retargeting and remarketing adverts
If you begin selling your season sale, do not forget that it’s not a one-time effort. A median web person sees about 5000 adverts every single day, on completely different channels and in numerous codecs. There’s a excessive probability that they could overlook about yours by the point they really must make a purchase order.
That is why you should arrange retargeting and remarketing adverts to deliver again shoppers who had proven curiosity in your preliminary set of promotional adverts or different advertising efforts to advertise seasonal, festive and vacation gross sales.
Since that is an viewers that’s already conscious of your reductions and the offers you’re providing and has been launched to your model earlier than, they’re extra prone to convert. In line with research, the common click-through charge (CTR) for adverts is 0.07%, whereas the common CTR for retargeting and remarketing adverts is about 0.7%, getting you extra ROI in your campaigns!
Working retargeting adverts on social media and remarketing on search engines like google is simple when you have a Shopify retailer. We’ve a lot of apps that you should utilize to arrange these campaigns and automate the method. Discover all of them right here.
If you happen to’re new to working retargeting adverts, you possibly can learn our information right here earlier than getting began.
Whereas we’ve listed out some primary steps to make sure you maximize your seasonal advertising technique, vacation advertising methods might differ based mostly on who you’re concentrating on, what you supply and the assets out there to you. There isn’t any one-size-fits-all method to seasonal advertising. However in terms of eCommerce vacation advertising, there are a number of greatest practices and suggestions that we do suggest following:
- Arrange a web based retailer
- Perceive your prospects and establish wants
- Create reductions that match into the festivities
- Attain out to your present prospects
- Get began with advertising early on
1. Arrange a web based retailer
In line with Shopify India’s Festive Purchasing Report 2021, 76.9% Indian shoppers present deep inclination in the direction of on-line buying this festive season due to the comfort it presents. One other research states that there will likely be round 75 million on-line patrons taking part within the festive season gross sales actively. So in the event you don’t have a web based retailer already, these numbers are an indication it’s time to arrange one.
With Shopify, you possibly can have your on-line retailer up and working in only a few steps. With a simple drag and drop builder, stunning Shopify themes to present your storefront appear and feel and apps that may enable you promote extra, the eCommerce platform is trusted by over 1,700,000 companies worldwide.
Get began right now with a free trial!
2. Perceive your shoppers and establish what they’re on the lookout for
Festive and vacation season gross sales should not nearly reductions and offers. Customers are additionally trying to purchase particular objects throughout this era and in your seasonal advertising campaigns to be successful, you should perceive and establish this want.
For instance, earlier than and through Diwali, Indians are likely to undergo weeks of spring cleansing. So in the event you’re working a dropshipping retailer, you possibly can really begin promoting cleansing merchandise.
Equally, round Christmas, everybody’s on the lookout for concepts to shock their family and friends. You’ll be able to create reductions round in style merchandise that can be utilized as gifting objects and run a Secret Santa sale.
We even have an inventory of trending merchandise you possibly can promote on-line. Test it out right here!
3. Create reductions that match into the festivities
In order for you shoppers to interact with you, you should be related with the seasonal gross sales you’re working too!
For instance, throughout Diwali, shoppers have a tendency to purchase budget-friendly items and sweets for his or her neighbors. So ideally, it is best to create reward hampers or bundle offers on merchandise that match the invoice! You may even supply volume-based reductions.
Equally, throughout New Years, everyone seems to be attempting to make resolutions for a more healthy 12 months forward or altering issues round them to a ‘new’ appear and feel. If you happen to’re a vogue and clothes retailer as an illustration, you possibly can really create reductions round ‘season superstar favourites’.
4. Don’t overlook reaching out to your present prospects
In line with research, buying a brand new buyer can value 5 occasions extra than retaining an present one. The identical holds true in terms of bringing again a buyer to purchase from you once more vs convincing a brand new one to discover your offers. The research additionally states that the success charge of promoting to an present buyer is 60-70%, whereas the success charge of promoting to a brand new buyer is merely 5-20%.
So once you arrange your vacation season presents, be sure you don’t overlook to inform your present prospects. Attain out to them on e mail, SMS, WhatsApp or announce the sale on the social media platform they’re essentially the most energetic on!
Be aware: When you’ve got a brick and mortar (bodily, offline) retailer, be sure you let walk-in prospects know of the web sale as effectively.
5. Get began early!
The trick to get consideration in occasions when everyone seems to be placing their greatest foot ahead, is to begin early.
Arrange and begin selling your festive and vacation season sale early on. You’ll be able to arrange a pre-launch web page and begin sneak-peek seasonal advertising campaigns throughout all channels, to maintain your viewers engaged and searching ahead to what you’ve gotten in retailer for them.
Relying on who your viewers is and what you’re providing, you can even take into account taking pre-orders on the upcoming sale. That approach you possibly can safe your gross sales even earlier than the season hits!
Festive and vacation season is one of the best time for on-line companies to succeed in out and have interaction their viewers by becoming a member of them in all of the celebrations. However extra importantly, it’s that interval of the 12 months the place individuals are in a prepared state of creating purchases for one motive or one other; be it gifting for Diwali, shocking buddies with Christmas items or just a little self-indulging earlier than the New 12 months kicks in.
So take advantage of this time to place your enterprise up, entrance and heart to seize some consideration!
When you’ve got a retailer on Shopify, it’s a lot simpler to get began with all of the advertising methods we’ve shared above.
From e mail advertising to net push notifications, pop-ups and extra, there’s a Shopify app for every thing. Discover all our apps right here.
And in the event you need assistance with something, you possibly can even discover a Shopify knowledgeable to work with you to get the ball rolling. Discover them right here.
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