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The About Us web page of your web site is a necessary supply of data for all who wish to know extra about your corporation.
About Us pages are the place you showcase your historical past, what is exclusive about your work, your organization’s values, and who you serve.
The design, written content material, and visible or video components collectively inform an necessary story about who you might be and why you do it.
How are you going to take advantage of this integral a part of your advertising and marketing technique?
On this article, you’ll study what makes an distinctive About Us web page.
You’ll discover 25 examples of the very best ones on the market, too, to encourage your personal About Us web page design and content material.
The Parts Of A Nice About Us Web page
There isn’t a profitable template to create an awesome About Us web page. Nevertheless, there are key parts to make a convincing pitch together with your model story.
Your Mission
You don’t have to outright say, “our mission is ____,” however it’s best to convey the mission of your corporation in your About Us copy. That is key for attracting expertise, in addition to leads which have Company Social Accountability (CSR) objectives.
Your Story (Historical past)
Each enterprise has an origin story price telling, and normally, one which justifies why you even do enterprise and have shoppers.
Some centennial enterprises have pages of content material that may match on this part, whereas startups can inform the story of how the corporate was born, its challenges, and its imaginative and prescient for the long run.
Your Providers (And Advantages)
In fact, you might have a homepage and devoted pages to your merchandise, however summarizing your choices on the About Us web page is essential to tie them in with model values in your messaging.
Spotlight the advantages and showcase what you do (and why it’s distinctive).
Your Social Proof
Critiques, shopper logos, case research, and outcomes carry consistency to your About Us web page. It’s what actually proves what you might be saying is actual and the affect you possibly can carry to future shoppers.
With these parts in thoughts, you should have a framework from which to construct a fascinating and distinctive About Us web page.
Nevertheless, in case you are in search of some inspiration, the 25 examples under will information your artistic course of.
Screenshot from ToyFight, January 2022ToyFight is an award-winning artistic design company.
You’ll discover the About Web page on the prime of the menu beneath the Who part.
This web page has a novel really feel, due to the deconstructed motion figures representing the founders, Leigh Whipday and Jonny Lander.
The good consideration to element and interactivity additionally replicate the corporate’s 16 years of expertise.
To sum up, this web page stands out by offering the right mixture of enjoyable and data.
Screenshot from Band, January 2022Band is a multidisciplinary artistic studio primarily based within the Pacific Northwest.
Their About Us web page stands out by showcasing a few of their distinctive and inventive tasks.
No variety of phrases might hope to inform one in every of their potential shoppers almost as a lot as these footage can.
On this case, the 25 footage featured on Band’s About Us web page are price rather more than the 170 precise phrases you’ll learn on the web page.
The magical visuals and general easy feel and look make this About Us web page one in every of our prime picks.
Screenshot from Anton & Irene, January 2022This may be probably the most distinctive web site we’ve come throughout.
Anton & Irene is a design company primarily based in Manhattan.
Why are they a particular net presence?
As a result of their web page takes parallax scrolling to the following stage.
The snowy results, daring colours, and quirky visuals create a very charming expertise.
Screenshot from Pierro Caron, January 2022Pierro Caron is a French artisan sculptor.
Wish to know our favourite half about his web page?
The honesty.
Here’s a man with nice respect for wooden and handcrafted sculptures that “inform a narrative and testify to the richness of one in every of our most valuable assets.”
His web site is mild, straightforward to learn, and full of inspiring quotes and pictures of his labors of affection.
Screenshot from Blake Fili Suárez, January 2022Who doesn’t love a superb bio?
Particularly one which begins with “I used to be born in good ol’ Madison, Wisconsin. The son of a Librarian and a Researcher.”
It additionally goes on to let you know how he and his household survived Hurricane Andrew and the way his sister was born that evening.
Who is that this man?
Blake Fili Suárez is an illustrator and designer with a unbelievable humorousness.
His quirkiness comes by means of due to his humorous tone and goofy image.
The web page, whereas minimalist in design, presents a glimpse into Suárez’s colourful persona and his spectacular block of labor.
Screenshot from LessFIlms, January 2022If you happen to have been a “tremendous superior” video enterprise, what medium would you select to point out individuals what you do?
Video, after all.
LessFilms is a video manufacturing firm primarily based in Florida with shoppers and workforce members everywhere in the world.
On their about web page, you’ll discover a humorous 50-second video together with a brief record of details summarizing their love for tacos, journey, and karate – a theme that definitely permeates many of the content material on the web site.
Screenshot from DoomTree, January 2022DoomTree’s web page begins off as a coming-of-age story about how “a multitude of pals” constructed the file label that made them a family title in Minneapolis.
Nevertheless, it’s actually the audio and the visuals that received us hooked.
Why inform, when you possibly can present, proper?
Discover their About Us web page to fulfill the crew, take heed to their songs, and get the most recent information.
Screenshot from Cupcakes and Cashmere, January 2022On this web site’s predominant web page you can see every thing lifestyle-related – trend, meals, magnificence, residence decor, and extra.
Nevertheless it’s the About part that introduces you to the workforce that makes this web site an countless supply of inspiration.
The web page introduces founder Emily Schuman, in addition to her weblog, books, and trend assortment.
Wish to keep in contact?
No downside – the web page additionally options helpful hyperlinks to her social media pages, in addition to her on-line store.
Screenshot from NOWNESS, January 2022NOWNESS is a video channel offering the very best in international arts and tradition.
Subsequently, it’s solely pure that their About Us web page incorporates a compilation of varied movies they host.
The content material’s variety and the workforce’s curatorial experience are another excuse to maintain you shopping.
To remain in step with their video-centric aesthetic, the textual content on their web page is brief and concise.
Nevertheless, it nonetheless gives sufficient steerage for shopping the web site and even contributing.
Entry the awards part and see why NOWNESS is at the moment a powerhouse in on-line movie and video.
Screenshot from Mailchimp, January 2022Thousands and thousands of individuals use Mailchimp day by day to create, ship, and observe e-mail newsletters.
That’s the intelligent half behind Mailchimp’s About Web page.
It’s an awesome instance of easy methods to use such a web page as a form of pre-sales platform.
It’s easy, enjoyable and efficient, fairly colourful, and shows a welcoming mixture of diverseness.
Screenshot from Tate, January 2022Tate’s About Us states that their mission is to “improve the general public’s enjoyment of British artwork […] and worldwide fashionable and up to date artwork.”
So stated, so accomplished.
How come?
As a result of this web page eases the journey for any reader in search of to take them up on their mission.
Scroll down to search out out who they’re, easy methods to keep in contact, and every thing in between.
Screenshot from Yellow Leaf Hammocks, January 2022Yellow Leaf Hammocks is attempting to avoid wasting the world one hammock at a time.
Their objective is to interrupt the cycle of maximum poverty by empowering native artisans in Thailand to earn a steady earnings.
The model’s About Web page is full of uplifting tales of impeccable craftsmanship and tight-knit communities.
In consequence, it’s simply as inspiring as their devotion to sustainable change.
Screenshot from Eight Hour Day, January 2022You had me at “Nicely hi there there.”
Nicely, that’s precisely how the About Us part of Eight Hour Day begins – a welcoming greeting.
For that purpose, it additionally made us browse for extra.
Why?
As a result of as a lot as you like good design and provoking illustrations, you additionally wish to meet the folks that curate all of the content material for you.
Moreover, it’s equally rewarding while you notice that they’re simply as keen to begin a visible dialogue with you.
Nathan Strandberg and Katie Kirk are doing what makes them completely satisfied, and that is apparent all through their web page.
Screenshot from Lonely Planet, January 2022You recognize you’re about to hop on a journey when an internet site’s About Us web page tells you to “Simply go.”
It is a web site for vacationers, so the format is ideal for these desperate to discover.
As you scroll down, you uncover what Lonely Planet stands for, and their visible assist presents a preview of their providers.
The perks?
You see every thing in a single go and resolve for your self what you are taking in your journey.
Will it’s their apps, their printed guides, or their web site?
In any case, each useful resource turns into an inexhaustible effectively of journey inspiration.
So, are you able to go?
Screenshot from Gummisig, January 2022Gummisig is a contract net designer who likes to speak about himself within the third particular person.
He additionally makes nice use of outsized textual content to carry consideration to his work in a humorous method.
Maybe what’s putting about this web page is that it introduces Gummisig’s portfolio, but additionally displays his free spirit and dedication.
And whereas he mentions the family names he labored for prior to now, he stays approachable and open to new collaborations.
Scroll down to find his most well-liked motion objects.
Trace: He needs to know your secrets and techniques!
Maybe probably the most putting function behind this web page is that it acts as a preface to the designer’s portfolio, mirroring his free spirit and a exceptional ardour for design.
Whereas he proudly states the businesses he has labored for (IKEA is simply one of many larger names to pop up), he does so in a fashion that’s not boastful.
Screenshot from Amnesty Worldwide, January 2022Amnesty Worldwide is greater than an NGO.
It’s a international motion of greater than 7 million individuals which are campaigning for a greater world, the place human rights are central.
It’s no marvel that the pronoun we is prevalent all through their web page.
Full of quotes, movies, and testimonials, their web page makes you consider you could hope for a greater world. And so they have the details to show it, too.
If you happen to scroll down, you possibly can entry all their accomplishments on the highway towards higher social change.
After you perceive their international footprint, you must also think about – think about the potential of a world the place human rights are on the middle of debate.
Adequate purpose to remain in contact, no?
Screenshot from Chattanooga Renaissance Fund, January 2022The highest a part of the Chattanooga Renaissance Fund web page goals to draw entrepreneurs into the Chattanooga space of Tennessee.
How?
By describing its historical past and the businesses that already invested there, reminiscent of Amazon or Volkswagen, to call a couple of.
Which begs the query: What prompted these firms to maneuver there?
Discover out by studying extra in regards to the fund’s members and the way they contributed to its progress.
That is particularly reassuring as a result of they’re additionally right here that can assist you.
Whether or not you’re a startup, investor, or third celebration, the web page has a devoted part for all its customers.
All you need to do is show that you simply wish to flip concepts into existence.
Screenshot from DORÉ, January 2022This web site began off as a images weblog based by Garance Doré.
Ultimately, it turned a spot for inspiration with a rising workforce that’s desperate to query every thing.
Whether or not it’s model, femininity, or fashionable dilemmas, no subject stays off limits.
Able to contribute to the dialogue? By all means, you might be most welcome.
The workforce reads all of your feedback and is able to flip your ideas into their command.
Unsure the place to begin?
Scroll all the way down to see their work in movies and use the photographs on the backside to entry their Instagram web page.
Screenshot from Bulldog Skincare, January 2022How are you going to persuade males to delve into skincare?
You carry their greatest pal on their facet – a canine.
Meet Bulldog Skincare, the corporate that goals to make skincare choices devoted to males available.
To have you ever offered, their About Us web page greets you with the lovable mug of a bulldog.
This shortly turns into your information to discovering the merchandise that may assist you feel and look your greatest.
As you scroll down, you might be rising aware of the merchandise and are slowly however certainly befriending the model itself and its values.
Their skincare is constructed from a mixture of pure and carefully-selected man-made elements.
It’s additionally vegan and licensed by Cruelty Free Worldwide.
Their web page is so good, it’s no marvel they’ve a ‘Store Now’ button each step of the best way.
Don’t thoughts if I do.
Screenshot from Couro Azul, January 2022Navigating by means of Couro Azul’s About Us web page is sort of a journey by means of the unknown.
The sort of journey that retains you scrolling down for extra.
The corporate makes leather-based upholstery for vehicles and trains, and its historical past and trajectory are equally fascinating.
Along with the visible delight, the web page can be interactive and interesting.
Why?
So as to perceive what the corporate values from a primary browse: 100% in-house merchandise.
Their certificates for ecologic distinction attests to their dedication to environmental greatest practices.
Screenshot from Girlboss, January 2022Your complete Girlboss web site is solely inspiring.
The model goals to redefine success for millennial ladies – by offering the instruments and connections they should personal their futures.
Girlboss empowers them by offering the instruments and connections they should personal their futures.
Moreover, each little bit of content material you’ll discover on this website oozes with ardour, humor, and resourcefulness.
These key traits are sewn into the material of Girlboss’ international success.
Screenshot from Purple, Rock, Scissors, January 2022If you need individuals to grasp your organization’s values, then put them in daring black and white print – similar to Purple, Rock, Scissors did.
Their complete web site is a technological marvel.
With its quaint background animation, concise content material, and inventive visuals, this web page is unquestionably an eye-catcher.
There’s additionally an openness about it that may unfailingly draw you in.
Screenshot from Mixd, January 2022It’s not usually that you simply see an About web page that places a lot emphasis on its “meet the workforce” part.
Every member is portrayed with a brief description and an nearly full-body shot, full with their social media accounts.
Boasting huge, daring components and sharp colours, this web page excels at making an awesome first impression.
Screenshot from 6tematik, January 2022There are various issues we love about this web site, however for brevity’s sake, we’ll slender it down to 2.
First, their predominant web page is extremely interactive.
The straightforward act of pushing a key or transferring the mouse reveals a key piece of information in regards to the model. Due to that, it appears like watching a contemporary silent film.
The second factor is the best way 6tematik introduces us to its workforce.
Every member is portrayed by a minimalist caricature that’s outlined by one apparent trait. Some have lengthy pink hair, others a bushy beard or huge glasses.
These traits add a contact of persona to every member’s portrait, with out giving an excessive amount of away.
Screenshot from Huge Cartel, January 2022Made by artists for artists, Huge Cartel is an internet platform that makes it straightforward to construct and handle an internet retailer.
The straightforward but impactful mission assertion and the candid worker pictures make this About web page refreshingly totally different.
Every photograph within the gallery is exclusive and private.
In consequence, you received’t discover any staged or boring ID-badge-type pictures – only a fantastic show of variety.
Closing Takeaways
After analyzing intimately the 25 examples of About Us pages on this article, these are the ultimate takeaways to remember when crafting yours:
Creativity makes your web page stand out.
For a lot of firms, the About Us web page is only a formality to fill within the sitemap slightly than convey a novel advertising and marketing message.
Nevertheless, some manufacturers transcend, designing eye-catching imagery and writing humorous copy to face out from the competitors. You must discover your distinctive angle to your About Us web page to really be learn.
Characteristic the individuals behind the model.
Whether or not you’re a solopreneur, a dynamic duo company, or a full-blown international enterprise with lots of of workforce members, letting individuals shine makes a fascinating About Us web page.
A number of the examples on this article (reminiscent of Huge Cartel), function headshots filled with persona, which convey model values higher than any phrases.
Tie in social proof together with your social duty.
Showcase outcomes, but additionally convey the distinction your group is bringing to the world.
Yellow Leaf Hammocks and Mailchimp are two examples from this text that function on their About Us web page how their merchandise are altering their communities for the higher.
Extra assets:
Featured Picture: Naumova Marina/Shutterstock
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