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Along with being highlighted in Yelp’s search outcomes, the brand new sustainability attributes will seem on Yelp enterprise pages.
Yelp at the moment introduced a brand new addition to its platform: searchable, eco-friendly enterprise attributes. It’s free for companies so as to add these attributes.
Yelp’s new attributes. There are 5 new eco-friendly attributes:
- “EV charging station obtainable”
- “Plastic-free packaging”
- “Supplies reusable tableware”
- “Convey your individual container allowed”
- “Compostable containers obtainable.”
Yelp has mixed these 5 new attributes with a pair of current ones – “Bike parking” and “Vegan” – that allow companies spotlight all of their eco-friendly choices.
The place the attributes could be seen. Yelp stated that the attributes will seem on enterprise pages below the Facilities and extra part on the internet. On Yelp’s app, the attributes will seem within the Data part. Yelp may even spotlight the attributes for enterprise listings in search outcomes.
What it appears like. Right here’s a screenshot from Yelp of the brand new attributes as they seem below the Facilities and extra part, with a easy Sure or No designation:
And right here’s what they appear like if a person looked for [eco-friendly restaurants]:
Tips on how to add the attributes. You may add these attributes by logging into your Yelp for Enterprise account and enhancing the Enterprise Data part. Yelp may even ask shoppers to assist with the attributes by way of Replace the group questions on Yelp enterprise pages.
Why we care. If what you are promoting or firm affords eco-friendly choices, this can be a good solution to spotlight that in your Yelp enterprise web page. It’s additionally good for customers to shortly see it in Yelp’s search outcomes. Any solution to make what you are promoting stand out can doubtlessly assist drive site visitors and gross sales. So for those who use Yelp and supply these eco-friendly choices for patrons, be sure that to make use of those new attributes.
New on Search Engine Land
About The Writer
Danny Goodwin is Senior Editor of Search Engine Land. Along with writing day by day about search engine optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention collection, SMX – Search Advertising Expo. Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
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