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Austin, Texas, USA. 14 March 2022 – Wrike, the highly effective work administration platform, now a part of Citrix, introduced at SXSW 2022 the brand new Cloud Content material Connector, which integrates digital asset administration (DAM) techniques with Wrike, permitting groups to create a single, workflow, from asset creation to publishing.
“The way in which we work has shifted dramatically, triggering the growth of cloud-based instruments and inundating inventive and advertising groups with a number of disconnected options,” says Esther Flammer, head of Wrike advertising at Citrix. “Consequently, groups are up towards elevated limitations, diminished visibility, and wasted effort and time. Wrike is dedicated to releasing groups from these work complexities to allow them to collaborate, create, and exceed. With the launch of Cloud Content material Connector, groups can seamlessly combine their favourite DAM answer with Wrike, so there are not any interruptions in workflows, growing effectivity, productiveness, and creativity.”
Cloud Content material Connector is a common API that permits Wrike to combine with any DAM system of a buyer’s alternative. As soon as related, a two-way sync is enabled so groups can handle work of their DAM answer and Wrike concurrently. In contrast to different work administration platforms with a local DAM-lite answer or restricted DAM integrations, Wrike’s Cloud Content material Connector is DAM-agnostic and permits groups to combine with a number of options/DAM platforms. It additionally pairs with Wrike’s proofing characteristic and doesn’t require an advanced setup.
With property flowing freely and securely between Wrike as a piece execution hub and DAM techniques, clients can energy their end-to-end inventive course of in a single place. This eases the seek for property in any stage of manufacturing, and groups can relaxation assured that they’re accessing essentially the most up-to-date variations. By eliminating app toggling and model management points, groups can focus extra on creativity and getting campaigns to market quicker.
Wrike’s rising record of DAM companions consists of MediaValet, Bynder, and Tenovos. These partnerships have been initiated to enhance advertising and inventive operations and bridge the hole between ideation and distribution. Moreover, Wrike launched its integration with ShareFile, obtainable by means of Cloud Content material Connector. ShareFile is a safe file sharing and switch service for companies. With this new integration, Wrike is streamlining content-based workflows like RFPs and M&As by placing them in a dynamic work construction. This permits ShareFile customers to keep up effectivity and alignment on paperwork, all inside Wrike.
“As organisations lean into distant and hybrid work environments, it’s extra crucial than ever to remove asset silos and workflow bottlenecks,” says David MacLaren, founder & CEO at MediaValet. “We’re thrilled to be partnered with Wrike as they pilot their Cloud Content material Connector, which can present clients with a extra seamless workflow expertise. We sit up for increasing our partnership with Wrike and persevering with to deliver progressive options to the market collectively.”
“We’re exceptionally proud to be partnered with Wrike and leverage Cloud Content material Connector to empower our customers with streamlined workflows from straight throughout the DAM,” says Michael Waldron, CMO at Tenovos. “We imagine DAM is an integral part of the built-in enterprise know-how stack, permitting for seamless collaboration between groups that drive productiveness and content material efficiency throughout the organisation. With Wrike, we are able to obtain that objective to assist our customers be productive whereas activating impactful content material throughout all model channels.”
“By supporting and selling our related ecosystems, collectively we’re empowering the world’s prime manufacturers to execute advertising campaigns at velocity and scale and ship on their digital transformation targets,” says Brad Kofoed, senior vp, international alliances & channels, Bynder.
For extra data on Cloud Content material Connector, please cease by the Wrike sales space #817 at SXSW by means of March 16 or go to .
For extra data on Wrike’s DAM companions, please go to .
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