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Wattpad has lengthy been a pipeline bringing content material diversifications of tales by rising writers to streaming companies like Netflix and Hulu. Now, ViacomCBS and Wattpad’s studio arm are teaming as much as spin out a slate of unique collection from profitable titles on Wattpad and Webtoon.
Wattpad has been a story springboard for streaming companies for years — The Kissing Sales space and the After franchises are two notable examples — partly as a result of Wattpad is ready to mine a trove of inner knowledge about how readers are interacting with tales and what particular form of storytelling they return to. That may simply translate to hit franchises for companies hungry for brand new unique content material, significantly for content material that appeals to youthful viewers. (After, for instance, began out as Harry Kinds fanfiction printed on Wattpad.)
ViacomCBS plans to work with the writer’s leisure arm to mine tales from Wattpad and its sister website Webtoon, whose dad or mum firm Naver snapped up Wattpad for greater than $600 million {dollars} earlier this 12 months. Wattpad Webtoon Studios will work with ViacomCBS to develop originals for its numerous networks and properties, together with Paramount Plus, the firms introduced at the moment.
The originals are anticipated to attraction particularly to Gen Z and millennial audiences and shall be sourced from a spread of genres.
“Wattpad Webtoon Studios is house to among the most fun new voices in comics and literature,” Aron Levitz, president of Wattpad Webtoon Studios, mentioned in a press release. “Between our large international IP catalogue with built-in fandoms, and a roster of celebrity comedian artists and indie authors, we’re fueling a brand new period of data-backed leisure.”
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