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TikTok creators have extra methods to optimize their content material for customers’ searches, because of a big enhance within the size of video descriptions.
Based on a notification despatched to customers, TikTok is increasing the size of descriptions from 300 characters to 2,200 characters.
Along with making content material extra searchable, TikTok says it makes use of textual content within the description to determine which movies to advocate to customers.
Social media analyst Matt Navarra shares a screenshot of the message he acquired relating to the change:
Woah…! TikTok has elevated video description character restrict to 2,200 characters!
That is big for creators and large when it comes to TikTok’s plans for changing into a search engine pic.twitter.com/kGhnL97uUM
— Matt Navarra (@MattNavarra) September 23, 2022
The message reads:
“Now you can kind as much as 2200 characters in your posts’ descriptions: This lets you categorical extra particulars about your creations, describing what your movies present, providing you with the chance to get nearer to your viewers, producing extra engagement whereas changing into extra searchable and higher advisable by TikTok to viewers.”
Youthful generations are more and more utilizing TikTok as a search engine, and TikTok is leaning additional into it by letting customers make their movies extra search pleasant.
I first wrote about this shift in search habits in June, when TikTok began including hyperlinks to go looking ends in video descriptions.
See: Might TikTok Be A Search Engine? For Many Customers, It Already Is
In July, Google publicly acknowledged that TikTok and Instagram are the popular search engines like google for a sizeable quantity of younger individuals.
Google Senior Vice President Prabhakar Raghavan said:
“In our research, one thing like nearly 40% of younger individuals, once they’re searching for a spot for lunch, they don’t go to Google Maps or Search, they go to TikTok or Instagram.”
Growing the size of video descriptions from 300 to 2,200 characters permits customers to optimize movies for extra search phrases.
For instance, native companies advertising themselves on TikTok can embody extra key phrases associated to their metropolis and state.
That might enhance their possibilities of getting discovered for a question like “impartial companies in downtown Toronto.” They usually’ll have loads of room so as to add descriptive textual content in regards to the video.
The character enhance additionally permits creators so as to add extra context to what individuals see in a video.
Creators usually present additional particulars by way of in-video captions, however that textual content isn’t useful to search engines like google.
Let’s not neglect that Google indexes TikTok movies. Writing detailed descriptions could make movies extra discoverable in conventional search engines like google and TikTok.
It is going to be fascinating to see what creators select to do with 1000’s extra characters in a video description.
Will creators stuff the outline space with key phrases, like within the early days of web optimization?
Will they spam the outline space with hashtags, like individuals used to do on Instagram?
Some experimentation can be essential to study what works for TikTok search, so we may even see the entire above.
TikTok web optimization is an space I’ll hold my eye on because the expanded character size rolls out to extra individuals.
Featured Picture: Daniel Constante/Shutterstock
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