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Simply forward of the U.S. Thanksgiving holidays, TikTok is increasing its footprint in the lounge. The corporate earlier this month launched its TV app in North America in partnership with Amazon Hearth TV. In the present day, TikTok is rolling out its TV app to extra TV platforms throughout North America, together with Google TV and different Android TV OS units, and choose LG Good TVs, and Samsung Good TVs.
The TikTok TV app redesigns the favored short-form video app for the massive display screen.
Like its cellular counterpart, the app presents entry to each a consumer’s “For You” and “Following” feeds, when logged in, in addition to a “Uncover” web page that includes a number of the hottest content material throughout the service, together with in classes like comedy, gaming, meals, journey, sports activities, and animals, amongst others. However not like on cellular, the place customers need to swipe vertically to navigate via the accessible movies, TikTok TV contains an AutoPlay characteristic that serves up a steady feed with out interruptions.
To accommodate vertical movies on the broader TV display screen, the app shows a dimmer model of the video within the background to make the expertise extra visually attention-grabbing, as a substitute of simply utilizing black bars to fill within the display screen area.
Picture Credit: TikTok
Earlier than at present, the corporate had supplied a TikTok TV app for Google TV and Android TV within the U.Ok., France, and Germany, however had but to carry that model of the app to customers in U.S. and Canada. As well as, TikTok had launched its TV app on Samsung TVs within the U.Ok. final yr. Samsung mentioned it will roll out the app to most of its 2021 good TVs within the U.S. someday this yr.
TikTok additionally now says the brand new TV app will accommodate 2018-2021 LG Good TVs fashions working webOS 4.0 via webOS 6.0.
The growth might put TikTok in additional direct competitors with rival YouTube for shoppers’ consideration.
In the present day, Google’s video app already has a robust presence in the lounge, the place now greater than 100 million U.S. customers watch YouTube and YouTube TV on their large screens. As well as, third-party analysis from eMarketer discovered that over half of U.S. YouTube viewers, or 113.1 million individuals, now watch via a linked TV system, as of a report issued in October 2021.
Nevertheless, lots of these customers might not be tuning into short-form content material. The corporate final yr mentioned watch time of YouTube content material over half-hour lengthy elevated by over 90% in a 12-month interval. That might level to TV viewers’ curiosity in longer-form video content material in contrast with cellular customers. With plans for its TV app underway, this may occasionally even have been a think about TikTok’s choice to develop its most video size to three minutes earlier this yr.
TikTok, in its announcement, touted that it has over a billion month-to-month customers — however after all, that features many markets that don’t but have entry to the TikTok TV app.
The brand new TV app shall be rolling out beginning at present to supported platforms.
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