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Google rewards high quality content material, and search rankings are now not restricted to only the key phrases you employ. Your web site content material is assessed by how related it’s to the person’s question and a bunch of different parameters, from creator experience to freshness alerts. Striving for high quality may help you tick off these core metrics and have a optimistic impact in your rankings.
Right here we now have two examples of how we now have enhanced the content material on our shoppers’ websites to make the content material extra helpful to customers.
Introducing high-quality pages to the location
The problem
Our consumer, a luxurious swimming pool firm, had present content material all through their web site, each on product pages and on their weblog. However many of those pages solely had minimal written content material which didn’t go into sufficient element to be helpful to the person.
What we did
As all the time, we audited the pages to determine alternatives for on-page enhancements, corresponding to growing inside linking campaigns and focused on-page optimisation to assist navigate customers to precedence pages for the consumer. Regardless of this, in isolation, these methods weren’t having the specified affect, and we knew why: the present content material on the location merely wasn’t adequate to fulfil Google’s necessities.
We assessed the location for the important thing pages that might have the largest affect and checked out methods we might improve the content material, whether or not that was increasing the prevailing content material or rewriting the web page to make it extra related to the customers’ search queries.
These pages had been completely researched to create helpful, informative content material that focused vital product pages on the location, with related search phrases to reply the questions clients had been asking.
The result
Our consumer noticed a big enchancment within the efficiency of their core pages, with a rise in site visitors and rating positions. Increasing the core product pages to make them extra informative, specializing in the sorts of questions potential clients could have, helped us to construct authority for the consumer within the eyes of Google.
We made certain that the content material on the location was audience-centric and adopted Google’s suggestions for high-quality pages to showcase the shoppers’ experience within the business which, in flip, elevated their web site efficiency and rankings.
Eradicating low-quality pages
The problem
When considered one of our shoppers, a luxurious property agent agency, got here on board with Artemis, they’d a bloated web site with plenty of duplicate content material and quite a few low-quality pages. Since hyperlink worth is shared throughout the location, these low-quality pages had been diluting the general authority of different pages on the location and impacting rankings within the course of.
What we did
Web site bloat (when web sites have extreme low-value pages with poorly written content material) slows the location down and impacts the variety of pages search engines like google crawl and index. This may end up in undesirable pages being included within the search outcomes or vital pages being excluded.
To fight the problem, we performed a sitewide audit of all pages to determine these low-traffic pages that weren’t performing properly. These pages had been deleted and, the place applicable, redirected to make method for higher-quality pages that might add worth to the location.
As soon as we knew that the low-performing pages had been eliminated, we targeted on including bespoke, distinctive content material to space pages. We selected the areas that might be essentially the most helpful to potential shoppers seeking to transfer to the realm that our consumer specialises in.
The intention right here was to make sure that all content material all through the location added actual worth for the person, which in flip would assist to determine our consumer as an authority on the topic and construct belief. Conserving the pages on the location curated helps direct search engines like google to the URLs we wish guests to seek out.
The result
Eradicating insignificant and low-performing pages from the location helped to drive extra site visitors to the pages that had been helpful to potential shoppers. We wished to make sure that the consumer’s web site was a helpful useful resource for guests.
This audit helped to make sure that each web page on the location was related, and recognized alternatives to rank increased by publishing new, informative content material in order that our consumer might keep on prime of Google’s algorithm updates.
At Artemis, we now have in depth expertise serving to our shoppers enhance their rankings and on-line visibility, whether or not via on-page optimisation, content material audits, growing top quality content material or a mixture of trusted methods. Should you’d like to profit from a bespoke search engine optimisation technique, why not contact our staff at present to debate?
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