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Following TikTok, a number of huge tech firms have jumped on the short-form video platform bandwagon. Instagram provides Reels, YouTube provides YouTube Shorts, and even Netflix and Snap have their variations of short-form video content material. Now, Spotify is gearing as much as enter the fray.
The audio streaming big has confirmed that it’s presently testing a brand new Uncover characteristic in its app. This supplies customers with a vertical feed of music movies to scroll by, like, or scroll previous. Uncover is the fourth tab within the navigation bar on the backside, positioned between Dwelling and Search.
Twitter consumer Chris Messina informed TechCrunch that he first discovered the characteristic in Spotify’s TestFlight beta construct on iOS. He likened Uncover to a “pared-down model” of TikTok.
Not solely that, @Spotify Uncover is mainly a pared down model of a TikTok-style feed of vertical music movies (seemingly utilizing their canvas format) which you can like or skip.#NewSpotify pic.twitter.com/hpOEZ8v9bl
— Messina.eth (@chrismessina) November 24, 2021
Once you faucet on the Uncover button within the navigation bar, it opens a video feed. You may then swipe up and all the way down to view posts, identical to on TikTok. You would additionally faucet the guts icon to love the content material. Messina famous that you can view an ordinary tune data sheet should you faucet on the three-dot menu. He additionally speculated that the characteristic might be leveraging Spotify’s present Canvas format.
TechCrunch confirmed that the movies taking part in within the vertical feed on Uncover are certainly present Canvas movies uploaded by artists. Nonetheless, Spotify didn’t affirm this immediately. The streaming platform refused to share extra particulars in regards to the Uncover characteristic however issued a press release saying that it was exploring the concept of a vertical video feed. A spokesperson stated:
“At Spotify, we routinely conduct a variety of exams in an effort to enhance our consumer expertise. A few of these exams find yourself paving the best way for our broader consumer expertise, and others serve solely as an essential studying. We don’t have any additional information to share right now.”
Our Take
Spotify seems to be within the early phases of growing the Uncover characteristic. Nonetheless, the characteristic could by no means get launched, identical to Tales that Spotify had examined for creators prior to now.
Uncertainties however, Spotify is coming into the already-competitive short-video format section. It joins different new choices similar to Netflix’s Quick Laughs characteristic, Snap’s Highlight, and Pinterest’s Thought Pins.
Do you suppose Uncover will likely be a profitable experiment for Spotify? Share your ideas with us within the feedback part under!
[Via TechCrunch]
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