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12 April 2022 – KeepTruckin has modified its title to Motive, underscoring its expanded focus and route. Alongside its rebrand, Motive has launched the Automated Operations Platform, a mix of IoT {hardware} and AI-powered functions that join and automate bodily operations.
The worldwide center class has tripled over the past 20 years to greater than 1.7 billion individuals. As incomes rise, so does consumption extra vitality, extra meals, extra housing, extra manufactured merchandise. Extra of every part. But it surely’s not simply consumption that’s on the rise. Expectations round high quality, reliability, and pace of supply are greater than ever. This exponential enhance in demand mixed with repeatedly rising expectations is inserting unprecedented pressure on the industries that energy the bodily economic system agriculture, manufacturing, building, area providers, trucking and logistics, and plenty of extra are struggling to maintain up.
“Virtually 50% of world GDP comes from the bodily economic system,” says Shoaib Makani, CEO of Motive. “And but, it has been largely ignored by the know-how business.”
Based in 2013, Motive builds know-how to enhance the security, productiveness, and profitability of bodily operations. Whereas its early prospects have been trucking firms, at present Motive serves a broad vary of industries throughout the bodily economic system.
“Altering our title to Motive higher displays the range of shoppers we serve and issues we resolve,” says Makani.
To handle the wants of its increasing buyer base, Motive has launched the Automated Operations Platform. The platform combines IoT {hardware} with AI-powered functions that automate car and gear monitoring, driver security, compliance, upkeep, spend administration, and extra.
“Our know-how supplies companies with real-time visibility into their operations and allows AI-based automation of key workflows,” says Jai Ranganathan, chief product officer at Motive. “By figuring out the dangers, issues, and alternatives firms have, and robotically taking actions on behalf of managers, Motive’s functions enhance the security, productiveness, and profitability of bodily operations.”
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