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– By Chris Belanger, CMO
This put up is one in a collection about our rebrand; learn all of them right here:
Introducing Kodeco — the New raywenderlich.com – (you’re right here)
Why Rebrand? The Backstory of raywenderlich.com
To Infinity and Far, Far Past
319 Days to Constructing a New Model
Should you’re studying this, you’ll little question have realized that RW now appears to be like lots completely different… and even has a distinct identify! Kodeco is the brand new raywenderlich.com, however the identical nice content material, the identical nice workforce, and the identical nice instructors are nonetheless right here, simply as they have been earlier than.
Should you wished to study a little bit extra about our change to Kodeco, then we’ve acquired some particulars under for you on what’s modified – and what’s staying the identical!
Did raywenderlich.com Get Acquired Or Promote Out?
Nope! Kodeco is solely the brand new identify and model we’ve created for our firm and our tutorial workforce. We’re nonetheless the identical, unbiased cellular growth and studying neighborhood that we’ve all the time been.
Why The New Title?
A bit of historical past first: raywenderlich.com began as a private weblog by Ray Wenderlich, our founder. As time went on, the weblog started to develop, including workforce members little by little, till right this moment we’ve got 28 firm workers that assist us hold issues working, together with our workforce of 300+ content material contributors from world wide who assist produce the content material you understand and love at raywenderlich.com.
Ray has all the time been pleased with the workforce, however as Ray moved extra into the operational behind-the-scenes points of RW, and the dimensions of the content material workforce grew, he realized that the identify of the location didn’t correctly replicate the contributions of the workforce as an entire. Actually, altering the identify of the location has been on Ray’s radar for years.
We’ve spent the higher a part of 2022 working with our whole workforce of contributors to give you a reputation and model that we felt higher mirrored what we do as an organization, as a workforce, and as a neighborhood. And Kodeco is the results of these efforts.
Why Did raywenderlich.com Rebrand Now?
Regardless that Ray has been hoping to alter the identify of the location for years, it by no means felt just like the “proper time” to bear a reputation change. We have been busy rising the location, rising our content material workforce, and rising our inner firm as properly. We’ve all the time been a lean group, and on high of that, we knew it could all the time be a problem to rename one thing that had change into a mainstay on the earth of cellular growth.
Nevertheless, in late 2021 we made the choice to maneuver forward with a brand new model. Because the saying goes, the perfect time to plant a tree was 50 years in the past and the second-best time to plant a tree is right this moment. With our groups serving to to construct out new website options, new merchandise like bootcamps, and new platforms like Flutter, we knew that our new initiatives additionally wanted a brand new model and identify to higher replicate our international neighborhood, and to present us a broader basis on which to develop sooner or later. Enter: Kodeco.
What Does “Kodeco” Imply?
That’s a comic story. Once we got down to discover a identify, we checked out actually lots of — lots of — of names. From literal to summary, from the humorous to the chic, from techy to artsy, we thought of all of them. However what we found in that course of was that our workforce actually wished two issues – a reputation that mirrored their identification as a coding instructional neighborhood, and a reputation that wasn’t too meaningless. We finally circled round code + neighborhood + firm and got here up with Kodeco. And there’s a hidden secret in that identify, in addition to our stylized Ok emblem with the repeating blocks.
For the reason that identify is pronounced “Code-ECHO”, we additionally take it to characterize our obligation to teach different builders, and carry them up so that they, in flip, may help educate different builders. So the legacy of our mission “echoes” down by means of every successive era of devs. The repeating blocks within the emblem additionally characterize that echo issue, but additionally a way of connection between our workforce, and devs in all places. Teamwork helps you dream greater.
What Modifications Will I Discover?
A lot of the adjustments you’ll discover up entrance are all beauty; we’ve redesigned our web site and its pages fairly a bit, however we’ve maintained the essential construction of our books, movies, and articles as you’ve come to know them. You’ll additionally see that our e-mail communications at the moment are coming from the @kodeco.com area, and have Kodeco branding on them. However what hasn’t modified is our high-quality content material, or our mission to assist devs in all places degree as much as be the perfect developer they are often.
One factor we couldn’t actually work round was password managers which have saved your credentials in your account on the location — you’ll need to log again in once more. Should you can’t keep in mind your password (who remembers passwords anymore, amirite?) you should utilize our password reset function, or contact assist@kodeco.com for help.
What Occurred To The Tutorial Crew?
The tutorial workforce is all nonetheless right here — they haven’t gone anyplace! As a substitute of being often called the raywenderlich.com Tutorial Crew, they’re now proudly often called Crew Kodeco. Your entire favourite authors and instructors are nonetheless right here that can assist you ability up and develop your future as a developer.
Why Does Some Of My Content material Nonetheless Have raywenderlich.com On It?
We have now a whole lot of content material. No, scratch that — a TON of content material. And there was no attainable approach we may undergo all of that content material and replace all of it to replicate our new feel and appear. Apart from, it’s not the identify or the graphics that matter on the subject of content material — the worth is in what our professional authors and instructors deliver to you, week after week. Ultimately you’ll see extra content material with Kodeco branding on it as time goes on!
Is All My Progress Knowledge Nonetheless Saved?
Completely. Your progress knowledge, bookmarks, notepad entries, discussion board knowledge, badges and every thing else has been retained. Should you discover any bizarre points, merely e-mail assist@kodeco.com they usually’ll do their finest to get you sorted.
What About The raywenderlich.com App?
Our official raywenderlich.com app (code named emitron) will take just a bit longer to replace visually and on the app shops. Nevertheless, it is going to nonetheless work in simply the identical approach because it all the time has.
The place Did Ray Go?
Good query! We’re undecided. Have you ever seen him? Simply kidding — Ray is right here as co-founder of the corporate as he all the time has been. He’s nonetheless round within the background, serving to dream up prospects for the long run, and he’s enthusiastic about what’s to return!
What’s The Plan For The Future?
Our CEO, Matt, has an excellent article masking that right here. In 2022, we launched new issues like badges, skilled growth seminars, bootcamps, state of cellular growth surveys, and extra. There’s heaps on the horizon, so subscribe to our publication to remain within the loop.
Are Your Social Handles Staying The Identical?
Nicely, the unique handles (@rwenderlich) will likely be round for a while, however our new social handles are under — give them a comply with!
What’s The Distinction Between Razeware And raywenderlich.com And Kodeco?
So when Ray first got down to be an indie developer, he shaped an organization and known as it Razeware (“Ray’s ware”, if it is advisable be crushed over the top with the joke). And at the moment, as one did in 2010, he began a weblog named, unsurprisingly, raywenderlich.com. Over time, the weblog eclipsed Ray’s work on indie apps, and “raywenderlich.com” grew to become the model we have been identified by.
And sure, having @razeware emails as an alternative of @raywenderlich.com emails precipitated a whole lot of bizarre questions through the years. It additionally arrange a bizarre divide between the primary 25-person firm Razeware, and our 300-person-strong raywenderlich.com Crew. So we unified every thing below the Kodeco banner, as one neighborhood.
The place To Go From Right here?
There’s a whole lot of attention-grabbing initiatives on the horizon for us, together with extra bootcamps, extra dwell occasions, extra books, extra movies, and extra of the good article content material that you simply’ve grown to like. However our unique imaginative and prescient to be the perfect instructional website for cellular builders world wide hasn’t modified in any respect.
We’re excited to have you ever alongside for the journey — thanks in your assist through the years, and we look ahead to having you alongside for the journey as we develop as Crew Kodeco!
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