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indexifembedded  |  Google Search Central Weblog  |  Google Builders

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Friday, January 21, 2022

Right this moment, we’re introducing a brand new robots tag,
indexifembedded,
that brings you extra management over when your content material is listed. With the
indexifembedded tag, you may inform Google you’d nonetheless like your content material listed when
it is embedded by
iframes
and related HTML tags in different pages, even when the content material web page has the noindex tag.

The indexifembedded tag addresses a standard challenge that particularly impacts media
publishers: whereas they might need their content material listed when it is embedded on third-party pages,
they do not essentially need their media pages listed on their very own. As a result of they do not need the
media pages listed, they presently use a noindex tag in such pages. Nonetheless, the
noindex tag additionally prevents embedding the content material in different pages throughout indexing.

The brand new robots tag, indexifembedded, works together with the
noindex tag solely when the web page with noindex is embedded into one other
web page by an iframe or related HTML tag, like
object.
For instance, if
podcast.host.instance/playpage?podcast=12345 has each the noindex and
indexifembedded tag, it means Google can embed the content material hosted on that web page in
recipe.website.instance/my-recipes.html throughout indexing.

To allow your content material to be listed solely when it is embedded on different pages, ensure that so as to add
indexifembedded together with the noindex tag. For instance:

<meta title="googlebot" worth="noindex" />
<meta title="googlebot" worth="indexifembedded" />
<!-- OR -->
<meta title="googlebot" worth="noindex,indexifembedded" />

Alternatively, you may specify the tag within the HTTP header:

X-Robots-Tag: googlebot:noindex
X-Robots-Tag: googlebot:indexifembedded
...
OR
…
X-Robots-Tag: googlebot:noindex,indexifembedded

Presently, solely Google helps the indexifembedded tag.

We hope you discover this new tag helpful. In case you have questions or feedback, find us on
Twitter and in our
Assist Boards.



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