How A Strong Content material Technique Can Empower Your Workforce [Podcast]

SEJ is thrilled to announce that Amanda Zantal-Wiener is our Editor-In-Chief!

It is a newly created position targeted closely on management and technique. Amanda will probably be overseeing your complete editorial staff and guiding us into our thrilling future.

Amanda joined me to speak about her new position, content material technique, management, and the way a stable content material technique, married with a powerful editorial staff, can empower and encourage your staff.

Earlier than coming to SEJ, Amanda served as Senior Deputy Editor and Content material Supervisor for HubSpot’s social media staff.

SEJ is on this vital second of progress and scale the place it’s an especially vital time however an especially thrilling time to be getting into this setting as a result of it’s a time of nice change with perhaps just a few rising pains. So it’s actually having the ability to see the impression you’re going to have on this progress and evolution for SEJ, particularly because it evolves from a weblog to a full-fledged media presence, a full-fledged publication. –Amanda Zantal-Wiener, 20:01

I like a superb company tradition that doesn’t want a handbook to inform folks the best way to have a superb company tradition. –Loren Baker, 22:57

There’s numerous alternative in broadening the view {that a} publication has of stories and creating editorial content material that’s not essentially breaking however remains to be well timed and related and due to this fact newsworthy, and that offers you a bit bit extra time to essentially sit with data and take into consideration what it actually means and add totally different views to it. –Amanda Zantal-Wiener, 49:11

[00:00] – About Amanda.
[08:08] – How Amanda bought to Hubspot.
[14:52] – What are Amanda’s administration & management philosophies.
[18:59] – What attracted her to the SEJ’s Editor-In-Chief position?
[24:23] – The content material advertising targets of publishers vs. these of instruments and types.
[35:27] – What else is she bringing into this new position?
[41:40] – What to bear in mind when writing content material, and do AI instruments have a spot?
[48:17] – The place will she steer SEJ editorial?

That’s what was what drew me to SEJ’s setting. Specifically, it appeared like an setting the place there have been numerous strong-minded sensible folks. All people I interviewed listened. So having the ability to come from that sturdy stance and that sturdy standpoint with respect was one thing that stood out to me in the course of the interview course of, and that’s not an setting, and that’s not a office dynamic that you simply discover in too many locations. –Amanda Zantal-Wiener, 21:06

Every little thing is so multi-pronged now. It’s a must to have a multi-channel strategy to content material technique, or else you’re going to fall behind the beginning line. That’s most likely the most important distinction: you must maintain model consciousness in thoughts, model recognition, model recall, thought management, and all of these issues. –Amanda Zantal-Wiener, 29:24

So long as you will have that viewers, you possibly can all the time introduce new parts and new issues.–Loren Baker, 34:02

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Join with Amanda Zantal-Wiener:

Amanda brings a wide selection of expertise to the desk. From HubSpot, she has labored as an editor and author for firms corresponding to Quick Firm and EcoSalon. As well as, her byline may be present in numerous media retailers, together with Thrillist.

SEJ is lucky to have Amanda on board as Editor-In-Chief. Her experience in content material technique and editorial work with stable groups of writers and editors makes her excellent for the challenges we face as a company navigating continuously altering media landscapes, the place relevance is vital!

​​Join with Amanda on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/
Comply with her on Twitter: https://twitter.com/Amanda_ZW

Discover her works on her web site: https://www.amandazw.com/

Join with Loren Baker, Founding father of Search Engine Journal:

Comply with him on Twitter: https://www.twitter.com/lorenbaker
Join with him on LinkedIn: https://www.linkedin.com/in/lorenbaker