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Google Search Console’s wealthy outcomes report could now present you extra warnings for occasion structured information markup if the occasion is lacking a location. The search firm posted this replace right here, stating “Google will begin imposing location necessities for occasions.”
The discover. Here’s what Google posted:
Google will begin imposing location necessities for occasions. For occasions marked as digital solely (
eventAttendanceMode=OnlineEventAttendanceMode), offering any bodily areas will set off a warning. For any occasion with a bodily tackle, the tackle should be of sort Place, not PostalAddress, or it is going to be an error. Due to this fact you would possibly see a rise in errors and warnings in Occasion gadgets in your web site.
Location issues. Google clearly is saying that it desires you to fill within the location of the occasion so it might probably correctly present these occasions within the search outcomes. If the occasion is digital, you may outline the occasion location as being on-line with the “eventAttendanceMode = OnlineEventAttendanceMode” reference. If it’s a in-person occasion, you must add the bodily tackle.
What’s occasion wealthy outcomes. Occasion wealthy outcomes is when Google Search makes use of your structured information in your occasion pages and reveals richer search end result snippets in its search outcomes. Google stated this could present Extra interactive end result by exhibiting your emblem, description of the occasion, and in addition elevated probabilities of discovery and conversion by enhancing click on by way of charges.
That is what these outcomes can appear like:
Why we care. If you happen to use occasion schema in your pages, you might quickly discover a spike within the warnings the wealthy outcomes report shows in Google Search Console. All you could do is add the situation information to your schema and validate the error in Search Console.
You’ll be able to study extra about troubleshooting these errors in Search Console or over right here.
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About The Creator
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming group for SMX occasions. He owns RustyBrick, a NY based mostly internet consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM matters. Barry’s private weblog is called Cartoon Barry and he may be adopted on Twitter right here.
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