Google rolling out conversion migration device for Google Analytics 4

Google is now rolling out a conversion migration device so that you can necessary your present objectives from Common Analytics to Google Analytics 4. You possibly can entry this underneath your GA4 settings display, within the Setup Assistant tab, underneath the Conversions part.

The way it works. The objectives migration device lets you rapidly recreate eligible objectives out of your linked Common Analytics property as conversion occasions in your Google Analytics 4 property. I personally don’t see it but, however I believe I’ll see the import device quickly. Charles Farina posted screenshots of the way it works on Twitter:

How the device works.

For every eligible Common Analytics aim you choose, the objectives migration device routinely does the next in your linked Google Analytics 4 property:

• Creates a brand new Create occasion rule
• Marks the created occasion as a conversion

Common Analytics properties can have a number of totally different aim varieties. These two aim varieties could be migrated utilizing the device:

• Vacation spot aim: When a person lands on a selected web page, corresponding to a “thanks” or “affirmation” web page
• Occasion aim: When a person triggers a selected occasion, corresponding to social advice, video play, or advert click on

The next varieties of objectives can’t be routinely migrated and gained’t seem within the device: Pages/Screens per session objectives, Period objectives, Sensible objectives, and any aim that makes use of common expressions.

You possibly can create as much as 30 customized conversion occasions per commonplace Google Analytics 4 property.

Methods to use it: To make use of the objectives migration device, you want the Editor position in your account.

1. In Google Analytics, click on Admin.
2. Within the Account column, guarantee that your required account is chosen. (Should you solely have one Google Analytics account, it’ll already be chosen.)
3. Within the Property column, choose the Google Analytics 4 property that at the moment collects information in your web site.
4. Within the Property column, click on Setup Assistant.
5. Beneath Conversions, go to Import present objectives out of your linked Common Analytics property, and click on Get began.
6. Within the Import present objectives out of your linked property panel, choose which objectives you’d prefer to recreate as conversion occasions in your new Google Analytics 4 property.
7. Click on Import chosen conversions within the high proper.

A affirmation message will present within the backside left of your display when your chosen objectives have been efficiently recreated as conversion occasions in your Google Analytics 4 property.

For extra particulars on this import device, see this assist doc.

Why we care. You should utilize this device to doubtlessly prevent time not having to arrange your objectives from scratch in GA4. However ensure to learn the assistance doc fastidiously to see what this device will and won’t import.

About The Creator

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming workforce for SMX occasions. He owns RustyBrick, a NY primarily based internet consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM matters. Barry could be adopted on Twitter right here.