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Google up to date their Search Central Builders Job Posting web page to take away South Korea as a area by which the Job Search Expertise is on the market.
Google Search Expertise
A Search Expertise is a wealthy end result, at the least three of that are interactive wealthy outcomes.
Wealthy outcomes stand out from the common search outcomes, calling consideration to the webpages which might be listed inside them.
Based on Google’s search experiences gallery web page, there are three interactive search experiences:
- Occasion
- House Actions
- Job Posting
This can be a screenshot of a search end result with a Job Search Expertise wealthy end result:
Job Posting Search Expertise
Google affords companies the opportunity of rating their job postings in an interactive wealthy end result referred to as the Job Posting Search Expertise.
Companies can use JobPosting structured knowledge with a purpose to grow to be eligible to seem in a Job Posting search expertise.
There are literally two methods to qualify.
Google’s documentation advises:
“You possibly can enhance the job searching for expertise by including JobPosting structured knowledge to your job posting net pages.
Including structured knowledge makes your job postings eligible to seem in a particular consumer expertise in Google Search outcomes.
You too can combine with Google through the use of a 3rd social gathering job web site.”
Regional Availability of Job Search Expertise
This wealthy result’s out there in areas all over the world:
- Asia
- Europe
- Latin America
- Center East & North America
- North America
- Sub-Saharan Africa
Whereas the Job Expertise is on the market worldwide, it’s not out there in each nation.
For instance, the Job Search Expertise shouldn’t be out there throughout the Czech Republic, Hungary and Romania.
The Job Search wealthy end result was out there in South Korea however Google just lately quietly eliminated it from the regional availability documentation on March 2, 2023..
An entry within the Search Central builders web page changelog was added in March 2023 with the next assertion:
“February 28: Eliminated South Korea from the out there areas for the job search expertise on Google.”
I spoke with Worldwide search marketer Christopher Shin of Digital Asset Administrators (LinkedIn profile) to ask why Google would depart the Korean marketplace for job search postings.
Christopher shared:
“Individuals in Korea don’t use Google to seek for jobs. They go on to job posting web sites once they’re in search of jobs.
None of my purchasers have ever, not even as soon as, requested about optimizing for Google job postings.
It’s not how folks search right here.”
Christopher additionally defined that Google has a few 43% market penetration in Korea, up from a 5% share round eight years in the past.
Google is rising in reputation in Korea. However Korean search patterns maybe don’t justify protecting the job posting search expertise there.
Featured picture by Shutterstock/Combine and Match Studio
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