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Keep in mind the Google Adverts bug the place CPC, value per click on, costs soared uncontrolled on a Friday evening? Nicely, about two weeks later, Google began to problem credit to these accounts that have been impacted by the bug.
As a reminder, On Friday evening, beginning on November twelfth at 6pm PST, lasting till Saturday, November thirteenth at 3am PST – there was a confirmed bug with Google Procuring Adverts. Google stated “The Google Adverts system encountered an surprising problem between 6pm PST on Friday Nov 12 – 3am PST Saturday, Nov 13 that affected Procuring Adverts. We recognized and stuck the problem. Every thing is working as anticipated now.”
Two weeks later, Google began to problem credit and refunds. Right here is an e mail Kirk Williams obtained from Google exhibiting the credit score discover, that he shared on Twitter. It says a “credit score adjustment was utilized to your account.” It then explains why, it says “The Google Adverts system encountered an surprising technical problem between the hours of 6pm PST on Friday November 12, 2021, and 3am PST on Saturday, November 13, 2021. The problem impacted Procuring advertisements that use Good Bidding, which led to a rise in advert impressions and advert spend. We recognized and stuck the problem inside a number of hours. Every thing is working as anticipated now.” Google added “Since you employ Procuring advertisements with Good Bidding, you obtained a credit score in your Google Adverts account for overspend that occurred through the influence interval.”
Here’s a copy of this from Kirk:
Discussion board dialogue at Twitter.
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