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John Mueller is out with one other #AskGooglebot Google website positioning video, this one is on web site migrations and URL modifications. It’s a quick two minute video on some of the website positioning intimidating modifications one could make to their web site – change all of the URLs on their web site.
Right here is the video:
John defined that URL modifications will not be easy for engines like google to take care of as a result of Google shops in its index a set of URLs, its on a URL or web page by web page foundation. John stated “this will at first sound like a small change inside a web site.” He stated nonetheless “it isn’t that straightforward for engines like google.” Why? John defined that “engines like google like Google retailer their index on a per web page foundation.” “So should you change the deal with or the URL of a web page that web page’s knowledge needs to be forwarded someway in any other case it will get misplaced,” he defined.
First, John recommends you deeply research the Google web site transfer documentation, it was vastly improved in 2014 and up to date since then over time. John then summarized what it is best to do, however it is very important see all these particulars within the assist docs:
Right here is the slide with what it is best to do:

And he stated these modifications can take Google a number of months to course of with the extra vital URLs taking place sooner and the much less vital URLs taking place slower. Google has stated more often than not these strikes take just a few months however once more, John reminded us to maintain the redirects in place for at least a yr.
Discussion board dialogue at Twitter.
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