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On January 5, Google eliminated all App marketing campaign placement information from a number of stories inside the Google Advertisements API and the AdWords API. “We made this transformation as a result of the information offered didn’t absolutely characterize the entire view of the placements that assist builders monitor model security for his or her advertisers,” the corporate mentioned in its announcement on February 28.
Why we care. Keeping track of the place your adverts present up will help you keep away from undesirable placements and associations. For those who’re in search of App marketing campaign placement data within the stories (talked about beneath), it gained’t be there. As an alternative, Google advises that you just reference the App Campaigns Model Security Placement report, which will be accessed by way of the Google Advertisements UI.
The place the information was faraway from. Google eliminated App marketing campaign placement information from the Google Advertisements API’s Group Placement View and Element Placement View stories.
App marketing campaign information was additionally faraway from the AdWords API’s Computerized Placements Efficiency and Placement Efficiency stories.
AdWords API is on the way in which out. The legacy AdWords API is scheduled for deprecation on April 27. Builders should migrate over to the Google Advertisements API earlier than then.
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About The Creator
George Nguyen is an editor for Search Engine Land, protecting natural and paid search. His background is in journalism and content material advertising and marketing. Previous to coming into the business, he labored as a radio character, author, podcast host and public college trainer.
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