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Google has confirmed a bug with Google advertisements impacting conversion knowledge. The difficulty is restricted with Google Advertisements conversions that use non-First/Final Click on attribution fashions, akin to Information Pushed Attribution (DDA).
Google mentioned the info could also be delayed as much as 24 hours and is engaged on fixing the pipeline delay.
Google posted this at about 3:22pm ET on Tuesday, December twenty first over right here saying “we’re conscious of an issue with Google Advertisements affecting a big subset of customers. We are going to present an replace by Dec 22, 2021, 1:00 AM UTC detailing once we count on to resolve the issue. Please word that this decision time is an estimate and should change. The affected customers are capable of entry Google Advertisements, however might not have entry to the newest knowledge.”
Google’s Advertisements Liaison additionally responded to some complaints in regards to the knowledge being delayed:
Hello Simon, The group is conscious and dealing on this. You could find the newest updates on this situation posted right here: https://t.co/iMuQ6lIMxp
— AdsLiaison (@adsliaison) December 21, 2021
Google fastened the problem at 6:07pm ET the identical day, Tuesday, December 21, 2021. Google wrote “the issue with Google Advertisements has been resolved. We apologize for the inconvenience and thanks to your persistence and continued assist. The affected customers are capable of entry Google Advertisements, however might not have entry to the newest knowledge.” Google added “conversions delayed by this incident, these making use of non-First/Final Click on attribution fashions, at the moment are current in Google Advertisements.”
Hello Shaun, It was a reporting delay and bidding was not impacted.
— AdsLiaison (@adsliaison) December 22, 2021
Discussion board dialogue at Twitter.
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