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Belgian ecommerce commerce affiliation BeCommerce has launched a brand new trustmark for advertisements by influencers. The trustmark goals to forestall fraudulent gross sales on social media. Belgian shoppers can now simply test whether or not an influencer complies with European laws.
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Fivefold enhance in fraudulent commercials
In accordance with the Belgian Federal Public Service for Economic system, on-line fraud is an issue that’s turning into an increasing number of distinguished in Belgian ecommerce. The federal hotline obtained 773 experiences of fraudulent commercials in 2021, which was a fivefold enhance when in comparison with the 155 obtained experiences in 2020. The whole quantity that buyers spent on these advertisements was multiplied by 4, to eight.6 million euros in 2021.
The brand new trustmark is a separate product from BeCommerce’s current one.
To forestall additional fraud, BeCommerce and former state secretary for Shopper Affairs Eva de Bleeker have created a trustmark for influencers. The brand new trustmark is an extra product, separate from BeCommerce’s current trustmark for on-line shops.
In step with European laws
In an effort to obtain the trustmark, influencers must adjust to European laws, in addition to the rules set by the Belgian FPS for Economic system. Considered one of these guidelines is that influencers must ensure that their advertisements are applicable and never deceptive. In addition they want to incorporate the phrases “sponsored” or “advert” when they’re recommending a product as a part of an association with an organization.
‘We’re one step nearer to a protected web setting for Belgian shoppers.’
In accordance with the EU laws, influencers additionally want to incorporate their enterprise handle on their social media channels. This raised privateness considerations, as most influencers make money working from home. Belgian influencers can now use BeCommerce’s handle on their channels, to guard their privateness. “With the event of this trustmark we’re one step nearer to a protected web setting for the Belgian shopper”, says Sofie Geeroms, managing director at BeCommerce.
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