AWS re:Invent 2021: Few new companies recommend AWS is maturing (in a great way)

“Nonetheless transformational AWS was again in [its early] days, it selected a moderately conservative path for crucial two hours of its 12 months,” Tom Krazit famous after AWS CEO Adam Selipsky’s re:Invent 2021 keynote. That is a well mannered manner of claiming Selipsky did not announce a lot. Certain, there was the gee-whiz personal 5G community (gee-whiz as a result of it is technically fascinating, not as a result of thousands and thousands of enterprises will need it), and it is spectacular to see continued innovation within the firm’s ARM-based Graviton chip household, however every part else felt … samesy. 

This could be the most effective signal that AWS is rising up.

A brand new sort of innovation for AWS

This isn’t to recommend that AWS engineers are sitting round, lazily having fun with the spoils of years of service launches. (Disclosure: I previously labored for AWS.) Removed from it. As Gartner analyst Lydia Leong confused, “We’re principally previous the times when a #reinvent would include a ton of brand-new main companies. There are nonetheless IT markets that AWS hasn’t eaten but, however a lot of what is being launched now’s incremental capabilities (which could nonetheless be spectacular engineering feats).” No, it isn’t that AWS is not “innovating on clients’ behalf,” as they wish to say, however that the type of innovation has modified.

SEE: Hiring Package: Database engineer (TechRepublic Premium)

Extra innovation-through-integration, because it had been. Much less “here is this new factor you did not know you wanted [e.g., serverless]” and extra “listed here are enhancements to what we already supply.” 

To wit … when was the final time that AWS did not announce no less than one new database at re:Invent? (Charles Fitzgerald quipped throughout Selipsky’s keynote, “half-hour in. Nonetheless no new databases.“) This time, AWS introduced a sequence of new options for current databases to make them incrementally higher (e.g., Amazon DynamoDB Customary-Rare Entry desk class, serving to clients cut back DynamoDB prices by as much as 60%). This type of factor is arguably extra customer-obsessed, to make use of the AWS lingo, than yet one more purpose-built database.

Taming the AWS complexity beast

It is nice that AWS did not “dive deeper” into product proliferation, however AWS additionally did not do a lot to start out organizing its chaotic mess of 200-plus companies. Redmonk analyst Stephen O’Grady was clear on this: “If AWS has a vibrant future of upper degree abstractions, as I’ve argued they do, the long run shouldn’t be this 12 months.” O’Grady wrote about this in June 2021, arguing that “[I]t’s been evident for a while that its present market dominance apart, AWS’ quickly rising portfolio was a legal responsibility in sure contexts as a lot as a power.” 

AWS is fond of claiming that it is buyer obsessed, and, in my expertise working there, that is largely true. Nevertheless it’s equally true, no less than from what I’ve seen, that clients are emphatically, unequivocally not asking AWS to roll its personal service for each product class identified to humankind. However what clients are asking AWS to do is to make sense of its Byzantine array of companies. Forrester analyst Boris Evelson steered that AWS ought to “lead with fixing enterprise issues,” to which dbInsight principal Tony Baer responded, “A primary step can be placing the items collectively moderately than requiring clients to do it.”

But AWS did not actually say a lot about service synthesis at re:Invent 2021. The closest it got here was throughout Selipsky’s keynote, by which he talked a bit about vertical options: “Over the previous couple of years, we have constructed abstractions or higher-level companies that make it even simpler and much more accessible for individuals to eat the cloud and work together with AWS throughout a variety of industries, from well being care, the place we have launched focused companies like Amazon Well being Lake to monetary companies or manufacturing or automotive.” He went on to speak about AWS Automotive for instance, and introduced a monetary services-focused partnership with Goldman Sachs to construct a finance-oriented cloud. He then concluded, “We will proceed to construct extra of those abstractions on prime of our current foundational companies, collaborating with trade leaders on new choices or constructing brand-new functions.” 

All for the nice. 

SEE: Past the migration: Accenture and AWS increase partnership to assist steady cloud innovation (TechRepublic)

As I heard somebody say at re:Invent 2021 this week, “I wish to assume we’re beginning to ‘rationalize’ greater than we’re persevering with to ‘produce.'” It seems that such “rationalization” is each bit as modern and arguably extra vital at this part of the corporate’s existence. Enterprises not solely wish to work out easy methods to use the most effective of AWS native companies, however additionally they have to pair them with their current infrastructure, which is why AWS Mainframe Modernization was the very first product that Selipsky addressed and presumably crucial factor talked about throughout all of re:Invent 2021 (the Graviton3 chips excepted, maybe). 

Sure, mainframes. Impossibly boring, but in addition a permanent anchor holding enterprises again from modernizing. Because the individuals working mainframes age out of the workforce, AWS is throwing these enterprises a lifeline, serving to them embrace a future constructed into the cloud. It is a optimistic, customer-centric method.

Much less so are the 200-plus companies that clients are made to wade via. In response to Selipsky’s assertion that “YES! [Customers] want all of those companies,” Duckbill analyst and bête noire for AWS, Corey Quinn, wrote: “I guarantee you, whereas AWS wants to supply all of them, ‘YOU’ don’t want to gather all of them as in the event that they had been Pokémon, pricey reader.” 

Disclosure: I used to work for AWS and now work for MongoDB, however the views expressed herein are mine alone. 

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