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Ten years in the past we launched AWS Companion Community (APN) in beta kind for our companions and our clients. In his publish for the beta launch, my then-colleague Jinesh Varia famous that:
Companions are an integral a part of the AWS ecosystem as they permit clients and assist them scale their enterprise globally. A few of our best wins, significantly with enterprises, have been influenced by our Companions.
A decade later, as our clients work towards digital transformation, their wants have gotten extra complicated. As a part of their transformation they’re in search of innovation, differentiating options, and routinely ask us to refer them to companions with the proper expertise and the specialised capabilities that may assist them to make the very best of use AWS companies.
The companions, in flip, are stepping as much as the problem and driving innovation on behalf of their clients in ways in which rework a number of industries. This contains migration of workloads, modernization of present code & architectures, and the event of cloud-native purposes.
Thank You, Companions
AWS Companions all around the globe are doing wonderful work! Integrators like Presidio within the US, NEC in Japan, Versent in Australia, T-Techniques Worldwide in Germany, and Compasso UOL in Latin America are delivering some exemplary transformations on AWS. On the product aspect, firms like Megazone Cloud (Asia/Pacific) are partnering with international ISVs equivalent to Databricks, Datadog, and New Relic to assist them go to market. Many different ISV Companions are working to reinvent their choices in an effort to benefit from particular AWS companies and options. The listing of such companions is lengthy, and contains Infor, VTEX, and Iron Mountain, to call a number of.
In 2021, AWS and our companions labored collectively to handle lots of of 1000’s of buyer alternatives. Companions like Snowflake, logz.io, and Confluent have informed us that AWS Companion program equivalent to ISV Speed up and AWS World Startup Program are having a measurable impression on their companies.
These are just some examples (now we have many extra success tales), however the total development must be fairly clear — transformation is important, and AWS Companions are prepared, prepared, and capable of make it occur.
As a part of our celebration of this vital anniversary, the APN Weblog can be sharing a sequence of success tales that target partner-driven buyer transformation!
A Decade of Companion-Pushed Innovation and Evolution
We launched APN in 2012 with a number of hundred companions. As we speak, AWS clients can select choices from greater than 100,000 companions in additional than 150 international locations.
Loads of this development could be traced again to our first Management Precept, Buyer Obsession. Most of our companies and main options have their origins in buyer requests and APN isn’t any totally different: we construct packages which can be designed to satisfy particular, expressed wants of our clients. As we speak, we proceed to hunt and hearken to companion suggestions, use that suggestions to innovate and to experiment, and to get it to market as rapidly as doable.
Let’s take a fast journey via historical past and overview a number of the most fascinating APN milestones of the final decade:
In 2012, we first introduced the companion kind (Consulting and Expertise) mannequin when APN got here to life. With every companion kind, companions may qualify for one of many three tiers (Choose, Superior, and Premier) and obtain advantages based mostly on their tier.
In 2013, AWS Companions informed us they needed to face out within the trade. To permit companions to distinguish their choices to clients and present experience in constructing options, we launched the primary two of what’s now a really lengthy listing of competencies.
In 2014, we launched the AWS Managed Service Supplier Program to assist clients discover companions who may also help with migration to the AWS cloud, together with the AWS SaaS Manufacturing unit program to help companions trying to construct and speed up supply of SaaS (Software program as a Service) options on behalf of their clients. We additionally launched the APN Weblog channel to convey companion success tales with AWS and clients to life. As we speak, the APN Weblog is among the hottest blogs at AWS.
Subsequent in 2016, clients began to ask us the place to go when in search of a companion that may assist design, migrate, handle, and optimize their workloads on AWS, or for partner-built instruments that may assist them obtain their objectives. To assist them extra simply discover the proper companion and resolution for his or her particular enterprise wants, we launched the AWS Companion Options Finder, a brand new web site the place clients may seek for, uncover, and join with AWS Companions.
In 2017, to permit companions to showcase their earned AWS designations to clients, we launched the Badge Supervisor. The dynamic instrument permits companions to construct personalized AWS Companion branded badges to focus on their success with AWS to clients.
In 2018, we launched a number of new packages and options to raised help our companions achieve AWS experience and promote their choices to clients together with AWS Gadget Qualification program, AWS Nicely-Architected Companion Program, and a number of other competencies.
In 2019, for mid-to-late stage startups searching for help with product improvement, go-to-market and co-sell, we launched the AWS World Startup program. We additionally launched the AWS Service Prepared Program to assist clients discover validated companion merchandise that work with AWS companies.
Subsequent, in 2020 to assist organizations co-sell, drive new enterprise and speed up gross sales cycles we launched the AWS ISV Speed up program.
In 2021 our companions informed us that they wanted extra (and sooner) methods to work with AWS in order that they may meet the ever-growing wants of their clients. We launched AWS Companion Paths in an effort to speed up companion engagement with AWS.
Companion Paths exchange know-how and consulting companion kind fashions—evolving to an providing kind mannequin. We now supply 5 Companion Paths—Software program Path, {Hardware} Path, Coaching Path, Distribution Path, and Companies Path—which represents consulting, skilled, managed, or value-add resale companies. This new framework offers a curated journey via companion assets, advantages, and packages.
Wanting Forward
As I discussed earlier, Buyer Obsession is central to all the pieces that we do at AWS. We see companions as our clients, and we proceed to obsess over methods to make it simpler and extra environment friendly for them to work with us. For instance, we proceed to give attention to companion specialization and have developed a deep understanding of the ways in which our clients discover it to be of worth.
Our objective is to empower companions with instruments that make it simple for them to navigate via our choice of enablement assets, advantages, and packages and discover people who assist them to showcase their buyer experience and to get-to-market with AWS sooner than ever. The brand new AWS Companion Central (login required) and AWS Companion Advertising and marketing Central experiences that we launched earlier this yr are a part of this focus.
To wrap up, I wish to as soon as once more thank our companion group for all of their help and suggestions. We’ll proceed to hear, study, innovate, and work along with you to invent the long run!
— Jeff;
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