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January 26, 2022
UPDATE
Apple spotlights Black voices throughout Black Historical past Month
In celebration of Black Historical past Month, Apple is spotlighting Black enterprise and innovation, and amplifying Black voices with a wide range of unique content material and curated collections. All through the month, customers can take heed to particular episodes of “The Message” on Apple Music 1 that debate Black creators’ contributions to tradition and the significance of well being and wellness in the neighborhood; be a part of new exercises that honor Black Historical past Month on Apple Health+; uncover new podcasts from Black creators about well being, well-being, tradition, and historical past on Apple Podcasts; and rather more. Beginning immediately, prospects can even get pleasure from a particular version Unity Lights watch face and order the brand new Apple Watch Black Unity Braided Solo Loop.
Apple Music
Apple Music is launching a marketing campaign across the theme Music is Therapeutic. Particular episodes of “The Message” on Apple Music 1 will characteristic in-depth conversations between Ebro Darden, Apple Music’s head of Hip-Hop and R&B editorial, and visitors. The radio episodes will contextualize modern points round Black well being and wellness, and spotlight the historic perspective, achievements, and contributions that Black individuals have made to tradition. Music programming on the Apple Music Browse, Style, and Radio pages will spotlight varied interpretations across the themes of Motion, Black Love, Celebration, and Peace. Apple Music TV will even have full-day takeovers of music movies impressed by the marketing campaign.
Apple Health+
To assist customers on their well being and well-being journey, Health+ will characteristic new exercises that pay tribute to Black Historical past Month, together with playlists devoted to celebrating Black artists, in addition to two new meditations led by Health+ trainers Christian Howard and JoAnna Hardy, centered on the themes of gratitude and consciousness. All through the month, customers will even have the chance to take part within the Unity Problem and earn a limited-edition award, by closing their Transfer ring seven days in a row. The inclusive Health+ coach staff will even be carrying the brand new Apple Watch Unity band to rejoice Black Historical past Month.
On February 7, Health+ will even launch a brand new episode of Time to Stroll, an inspiring audio expertise on Apple Watch, that includes activist Ayọ Tometi, one of many founders of the Black Lives Matter motion. On this stroll, she talks about how the homicide of Trayvon Martin deepened her dedication to activism, and why altering her identify altered her outlook on life. That very same day, Time to Run, an audio working expertise designed to assist customers develop into extra constant and higher runners, will introduce a brand new episode that includes Health+ coach Cory Wharton-Malcolm, as he coaches runners via Atlanta, Georgia, with notable sights such because the Delivery Residence of Martin Luther King, Jr., and the Worldwide Civil Rights Stroll of Fame.
Apple Podcasts
On Apple Podcasts, listeners can browse an unlimited catalog of reveals from Black creators and about Black historical past, well being, well-being, and tradition. Apple Podcasts has additionally invited seven revelatory, would-be history-makers in podcasting to share their critically acclaimed work alongside episodes that encourage them. Listeners within the US can discover curated collections from bestselling writer, professor, and social commentator Roxane Homosexual; meals author, entrepreneur, and founding father of Whetstone Journal Stephen Satterfield; former basketball participant and sports activities TV persona Jay Williams; artist and poet Morgan Harper Nichols; founding father of the Effectively-Learn Black Lady studying community Glory Edim; and the founders of the monetary literacy and way of life model Earn Your Leisure, Rashad Bilal and Troy Millings.
Apple Watch
Apple is launching a particular version Apple Watch Black Unity Braided Solo Loop and matching Unity Lights watch face impressed by Afrofuturism, a philosophy that explores the Black expertise via a story of science, expertise, and self-empowerment. As a part of this launch, Apple is supporting organizations centered on advancing inclusion in science and expertise for communities of shade via its Racial Fairness and Justice Initiative.
Designed by members and allies of the Black inventive group at Apple to rejoice Black historical past and tradition, the Apple Watch Black Unity Braided Solo Loop and matching Unity Lights watch face honors generations of Black individuals throughout the African diaspora. This design symbolizes a communal perception within the necessity for a extra equitable world. The colourful pink and inexperienced colours of the Pan-African flag appear as if speckled gentle throughout the black band.
The band is complemented by the Unity Lights watch face, which is designed utilizing 2D ray tracing, a expertise by no means earlier than carried out for a watch face. Every pixel on the display screen simulates the sunshine and shadow falling throughout it and the motion of the clock arms concurrently reveal and conceal the sunshine, altering dynamically all through the day. The Unity Lights watch face could be custom-made to be a full display screen or round dial, and features a black and white choice, tick marks, as much as 4 problems, and a monogram. iPhone, iPad, and Mac customers can even present their assist for Black Historical past Month by downloading Afrofuturism-inspired wallpapers out there at apple.com.
App Retailer
The App Retailer is spotlighting a full vary of apps which can be enabling Black well being and wellness in all areas of life, from monetary to bodily and psychological well-being. Apple’s international editorial staff will characteristic inspiring tales on apps, builders, and influential voices empowering protected environments for Black communities. Amongst these people and apps are Black-owned apps like Irth that present maternal well being assets to Black girls; out of doors and nature apps like AllTrails, Merlin Chicken ID, and Nike Run Membership, which can be enabling solidarity amongst members of the Black group via health, nature, and collective self care; three daring content material creators who’re utilizing Clubhouse, the social audio app, to stage the enjoying area and lift each other up; and video games like “Insecure: The Come Up Sport” — impressed by the extensively celebrated HBO collection “Insecure.”
Apple Books
Apple Books is specializing in Black well being and wellness by highlighting authors — like Harriet A. Washington and Alex Elle — who deal with these multidimensional themes. With collections that discover their work, and different options recommending works by Black writers throughout a wide range of genres, Apple Books will supply readers and listeners various views on the richness of Black expression and expertise.
Apple Maps
Apple Maps customers can find out about Black historical past or uncover Black-owned companies via curated Guides. For customers concerned about increasing their data of Black historical past, Uncover Atlanta options Well-known Auburn Avenue Black Historical past Websites, Nationwide Park Basis highlights Nationwide Parks that Honor Black Historical past, The Philadelphia Inquirer provides customers a solution to Uncover Philly’s anti-slavery websites, and Tinybeans outlines spots to find out about Black historical past all through Los Angeles, New York Metropolis, San Diego, Seattle, and Washington, D.C. Maps additionally helps customers assist Black-owned companies with Guides from Complicated celebrating Black-Owned Streetwear & Sneaker Shops; EatOkra, that includes meals guides from Carla Corridor, KJ Kearney, and Pierre Thiam; and The Infatuation highlighting Black-owned eating places in cities like Chicago, Miami, and Philadelphia.
Apple TV App
The Apple TV app will characteristic guest-curated collections by outstanding Black creators and stars — together with Tiffany Haddish, Mekhi Phifer, Natasha Rothwell, Sam Richardson, and extra — who’ve shared what they watch to unwind. Viewers can even discover a spectrum of mood-based collections starting from relaxation and romance to deep contemplation, in addition to collections centered on wellness, spirituality, and religion.
Apple Information
All through the month of February, Apple Information readers and listeners are invited to dive deep into the essential work of immediately’s prime Black journalists. Audiences can discover skilled reporting and evaluation on the Black expertise via curated collections, audio tales, and episodes of Apple Information In the present day, a every day audio briefing from Apple Information out there every weekday morning.
Shot on iPhone
Apple’s newest Shot on iPhone marketing campaign, “Our Tales,” options portraits and video of 4 pioneers who’re on the nexus of Black historical past — from an athlete, to a dressing up designer, a music govt, and a Michelin-starred chef. Every particular person shares tales about their inspiration, life’s work, and philosophy.
Pricing and Availability
- The Black Unity Braided Solo Loop is accessible now on apple.com and within the Apple Retailer app, and can be out there in choose Apple Retailer areas starting Tuesday, February 1 for $99 (US).
- The Black Unity Braided Solo Loop is suitable with Apple Watch SE and Apple Watch Collection 4 or newer.
- The Unity Lights watch face can be out there immediately and requires Apple Watch Collection 4 or later working watchOS 8.3, and iPhone 6s or later working iOS 15.2.
- The Apple Watch Black Unity packaging, Apple Retailer areas, and Apple Retailer app will characteristic App Clip performance for patrons to simply obtain the watch face, or prospects can obtain from apple.com.
- Health+ is accessible as a subscription service for $9.99 (US) per 30 days or $79.99 (US) per yr.
Press Contacts
Makeda Bell
Apple
(669) 218-1558
Lance Lin
Apple
(408) 974-5036
Apple Media Helpline
(408) 974-2042
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