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December 1, 2021
PRESS RELEASE
Apple Rosenthaler Straße opens Thursday, December 2, in Berlin
Apple showcases the creativity and variety of Berlin with particular Right now at Apple programming by native illustrators
BERLIN, GERMANY Apple immediately previewed Apple Rosenthaler Straße, the primary Apple Retailer within the Mitte borough of Berlin. Located on the japanese facet of the capital metropolis, Apple Rosenthaler Straße supplies easy accessibility for purchasers to find new merchandise simply in time for the vacations and develop abilities to take their creativity to the subsequent stage.
“We’re excited to open our second retailer in Berlin, proper within the coronary heart of Mitte,” stated Deirdre O’Brien, Apple’s senior vice chairman of Retail + Folks. “Mixing Apple’s distinctive know-how and instruments with the artistic ardour we share with this group offers us the chance to create one thing actually particular for our clients in Germany.”
As a part of the opening, Right now at Apple will host Berlin artists from illustrator collective Parallel Universe. Every artist can be reside drawing their distinctive tackle Mitte’s artistic spirit on iPad Professional. Apple will welcome a variety of artists and creators displaying their distinctive takes on the area people, together with visible artists Zebu Ruohan Wang. Clients can discover Right now at Apple programming at: apple.co/Berlin.
Deliberate for subsequent yr, Berlin can even welcome the anticipated enlargement of Right now at Apple Artistic Studios. Artistic Studios is Apple’s international initiative that gives career-building mentorship, skilled business abilities coaching, instruments, and artistic assets to underrepresented communities. Apple will work intently with native nonprofits and group organizations to attach younger individuals with mentors and established artists throughout Berlin to nurture and develop their artistic skills.
The brand new retail vacation spot is situated close to the bustling Hackesche Höfe, surrounded by design companies, artwork studios, and a few of Berlin’s historic websites. Upon coming into the shop, guests will encounter the uniquely designed seven-meter excessive floor-to-ceiling home windows and towering timber. Clients are capable of discover Apple’s newest product lineup and providers on the tables and avenues, which now consists of Apple Health+ following its launch in Germany.
From the inside entrance, clients will instantly come throughout the Discussion board and the video wall, house to free Right now at Apple classes. Led by Apple Artistic Professionals, these every day classes present artistic inspiration, educate sensible abilities, and assist clients go additional with their merchandise. All through the shop, clients can get buying assist from Apple Specialists and study extra about month-to-month financing choices or Apple’s Commerce In program. The newly devoted Apple Pickup space, the primary of its form in Europe, makes it much more handy for purchasers to select up their merchandise ordered on-line. Like all Apple amenities globally, Apple Rosenthaler Straße will run solely on one hundred pc renewable vitality.
For 40 years, Apple has been working in Germany and has over 4,000 workforce members spanning roles throughout retail, engineering, and operations. Apple opened its first retailer in Berlin, Apple Kurfürstendamm, in 2013. Apple Rosenthaler Straße consists of greater than 130 extremely educated workforce members, who collectively communicate many languages, together with German, English, French, Polish, Russian, Cantonese, Farsi, Arabic, and Swahili.
Apple Rosenthaler Straße opens Thursday, December 2, at 10 a.m. CET in Berlin. On opening day, clients will have the ability to e-book an appointment for an introduction to the shop and buying solely. The shop will open with restricted capability and social distancing in place. Starting December 3, the shop will provide walk-ins, Apple Pickup and repair for Genius assist and Store with a Specialist. The shop will open with the identical well being measures for guests as seen in all retail locations throughout Berlin, together with proof of 2G standing, masks requirement, and social distancing. To e-book a reservation, clients can go to apple.com/de/retail/rosenthalerstrasse.
About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. Right now, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower individuals with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 workers are devoted to creating the very best merchandise on earth, and to leaving the world higher than we discovered it.
Press Contacts
Julius Kirchenbauer
Apple
+49 30 403658339
Pia Fontes
Apple
+44 7890 058 591
Apple Media Helpline
(408) 974-2042
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