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In line with Counterpoint, Apple retained its lead in a record-setting yr for the smartwatch market.
The analysis large’s analysts famous how the smartwatch market barely grew in 2020 as COVID-19 nonetheless had the world firmly in its grip. Nonetheless, in 2021, the market staged fairly a comeback.
Counterpoint Analysis’s International Smartwatch Mannequin Tracker discovered the market recorded 24 p.c YoY development in 2021. This fall was essentially the most spectacular with greater than 40 million items shipped; the best quarterly shipments ever.
Sujeong Lim, Affiliate Director at Counterpoint, mentioned:
“The worldwide smartwatch market’s good development in 2021 is significant in itself, however it’s extra significant in that it makes us stay up for future development.
With their means to watch vital well being parameters like blood strain, ECG and SPO2, these gadgets have gotten standard.
Additional, the attractiveness of smartwatches as impartial wearable gadgets will enhance if extra of them begin supporting mobile connectivity.”
Apple retained the lion’s share (30.1%) of all smartwatch shipments in 2021 however barely misplaced marketshare in comparison with the 32.9 p.c it achieved in 2020.
Samsung seems to be discovering success with its choice to rejoin the Put on OS ecosystem. The corporate’s QoQ development was greater than 200 p.c in Q3—the model’s most spectacular shipments so far.
Fossil, beforehand one in all Put on OS’ main producers, seems to have suffered from Samsung’s success. Whereas accounting for less than 2.2 p.c of the market in 2020, Fossil didn’t even register on the tracker in 2021 and simply obtained bundled in with different producers.
Garmin managed a slight enchancment from 4.3 p.c marketshare in 2020 to 4.6 p.c in 2021. Whereas solely a small uptick, it was sufficient to drive the producer up into sixth place by world rating.
Fitbit, in the meantime, fell from fifth place (5.7% marketshare) in 2020 to seventh (3.8%) in 2021 because the model didn’t launch any new fashions. Counterpoint assumes this is because of inner technique adjustments after Google’s bumper acquisition of the corporate.
Counterpoint famous that market development is being pushed by demand for sub-$100 smartwatches.
Indian smartwatch model Noise made its approach into the worldwide high 9 manufacturers after making some, ahem, noise, in its residence market. The producer achieved 2.6 p.c marketshare in 2021.
“Noise is the No.1 Indian smartwatch model and leads the expansion of the native market. It captured the highest place in 2021 as a result of its various product portfolio concentrating on the funds and mid segments, in addition to robust partnerships with e-commerce gamers, monetary establishments and celebrities,” commented Anshika Jain, Senior Analysis Analyst at Counterpoint.
“Noise additionally centered on group constructing and barely shifted its worth base in direction of the decrease facet to make its smartwatches accessible to a bigger group of individuals, a technique that proved to be efficient. All this resulted in Noise rating third by way of shipments after Apple and Samsung within the APAC area besides China in 2021.”
Amazfit, one other model making a reputation for itself by way of price-to-performance, recorded 20 p.c YoY development over the previous years. Nonetheless, its marketshare solely grew from 5.0 p.c in 2020 to five.1 p.c in 2021.
Huawei’s shipments declined from 10.7 p.c marketshare in 2020 to 7.7 p.c in 2021. That is probably as a result of US sanctions.
With the price of residing on the rise, the urge for food for cheaper however more and more succesful gadgets could proceed to erode the demand for extra premium options.
(Picture by Simon Daoudi on Unsplash)
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