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Supply: Christine Romero-Chan / iMore
Apple Music is the second-most fashionable music streaming service on this planet, but it surely nonetheless has a protracted strategy to do to try to catch as much as Spotify.
In keeping with a brand new report from Midia Analysis, Apple Music grabbed a 15% market share within the second quarter of 2021. Whereas this put the streaming service in second place, it’s nonetheless far behind Spotify which nonetheless instructions a 31% market share globally.
Spotify stays the DSP with the very best market share (31%), however this was down from 33% in Q2 2020 and 34% in Q2 2019. With Apple Music being a distant second with 15% market share, and Spotify including extra subscribers within the 12 months main as much as Q2 2021 than another single DSP, there is no such thing as a danger of Spotify shedding its main place anytime quickly – however the erosion of its share is regular and protracted.
When the report seemed on the remaining opponents, it discovered that YouTube Music has truly garnered fairly a following with Gen Z and youthful Millennials.
Amazon Music as soon as once more out-performed Spotify by way of development (25% in comparison with 20%), however the standout success story amongst Western DSPs was YouTube Music, for the second successive yr. Google was as soon as the laggard of the area, however the launch of YouTube Music has reworked its fortunes, rising by greater than 50% within the 12 months main as much as Q2 2021. YouTube Music was the one Western DSP to extend world market share throughout this the interval. YouTube Music notably resonates amongst Gen Z and youthful Millennials, which ought to have alarm bells ringing for Spotify, as their core base of Millennial subscribers from the 2010s within the West are actually starting to age.
Apple’s music streaming service has been making some strikes to distinguish itself from the opposite music streaming providers. Final yr, the corporate launched help for Spatial Audio with Dolby Atmos and Lossless Audio for no extra value for subscribers.
Apple Music is on the market for $9.99 monthly or $4.99 monthly for college kids. It’s also out there as a part of every tier within the firm’s Apple One subscription bundle service.
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