Apple execs clarify the design philosophy behind Apple Watch bands

In a new interview with HYPEBEAST, Apple industrial design chief Evans Hankey and VP of product advertising and marketing Stan Ng defined a few of the Cupertino tech big’s considering behind the enduring Apple Watch accent.

“From the very starting of the Apple Watch, bands have posed a singular and interesting design problem,” stated Hankey. “Our aim has at all times been to create one thing that’s lovely, comfy, and useful, and each pays homage to the wealthy historical past of watchmaking but in addition displays the distinct individuality of the wearer.”

One prime precedence for Apple, Hankey defined, is interchangeability — significantly in the case of affixing older Apple Watch bands to new fashions just like the bigger Apple Watch Sequence 7.

“Every time we have now refined the Apple Watch’s design, we have now pushed ourselves to take care of backward compatibility, which has been no small feat because the show has grown over time,” Hankey stated.

He added that Apple would not deal with the band as simply one other know-how accent. As a substitute, he stated that “every band expresses our love for supplies, craft, and the method of creating.”

Though Apple Watch bands do not include chips or any know-how themselves, Ng stated that the corporate strives to innovate with the accent.

“For instance, the velcro tabs on the Sport Loops, magnets on the Milanese Loop and Leather-based Hyperlink, and 9 sizes of Solo Loop and Braided Solo Loop make it straightforward to regulate or discover the correct band dimension for an ideal match,” Ng stated.

Moreover, these “improvements” truly permit and help a lot of the Apple Watch’s options, together with blood oxygen readings, coronary heart price monitoring, and on-wrist detection for Apple Pay.

Ng additionally expanded on a few of Apple’s band collaborations, together with its long-standing partnership with luxurious model Hermes. The Apple VP stated that the partnership is exclusive as a result of each firms have totally different aesthetics however share an “obsession with particulars, craftsmanship, and storytelling.”

The total interview with Hankey and Ng, which is out there right here, accommodates different tidbits and is price a learn for any Apple Watch fan or design aficionado.