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ABB’s Mark Joppru joins MiR as VP of gross sales for the Americas

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Mark Joppru

MiR’s new VP of Gross sales for the Americas Mark Joppru. | Supply: Cell Industrial Robots

Cell Industrial Robotics (MiR) appointed Mark Joppru, the previous vice chairman of ABB USA’s Shopper Segments and Service Robotics division, as its vice chairman of gross sales for the Americas. Joppru’s position at MiR was beforehand held by Ed Mullen, who joined Dexterity in February 2022. Joppru began the position at MiR on Could 2. 

MiR is a number one developer of autonomous cellular robots (AMRs) that handle inside logistics. The corporate earned $64 million in income in 2021, and offered almost 300 AMRs in December 2021 alone. From 2020 to 2021, it noticed a 42% enhance in gross sales. 

“The autonomous cellular robotic enterprise is exploding, with extra firms from much more industries deploying giant fleets as they understand the large advantages they’ll convey to their organizations,” Joppru stated. “MiR’s protected, dependable and easy-to-deploy cellular robots enhance efficiencies and productiveness, particularly vital as so many proceed to wrestle with a disrupted provide chain and ongoing labor shortages. The potential is very large as extra spend money on enhancing their provide chains and logistics processes, and I look ahead to serving to MIR proceed to paved the way in assembly our prospects’ challenges.”

Joppru joined ABB USA in 2017 because the lead for ABB’s Motors and Mechanical gross sales crew within the US. In 2020, he grew to become of VP of gross sales for the Shopper Segments and Service Robotics division. 

Earlier than ABB, Joppru spent 25 years in a number of management roles at Rockwell Automation. His roles included business gross sales director for China and Latin America, and world director of automotive gross sales. Joppru holds a bachelor’s diploma in mechanical engineering from the Milwaukee Faculty of Engineering and a grasp’s diploma in industrial distribution from Texas A&M College. 

“Mark’s many years of expertise in industrial automation and gross sales administration makes him a useful chief for our rising crew and buyer base right here within the Americas,” Thomas Knudsen, chief industrial officer for MiR, stated. “Not solely does he know cellular robots, however he understands the challenges prospects from myriad industries proceed to face and has already demonstrated artistic ways in which we, together with our companions, can remedy them. The Americas stays in extremely succesful arms.”

MiR was based in 2013 and is predicated in Denmark. It was acquired by Teradyne in 2018 for $272 million. MiR is a part of Teradyne’s industrial automation group, which additionally contains AutoGuide Cell Robots and Common Robots. 

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