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It was a sizzling, brutal summer time day, the mercury was caught within the mid-90s. It was the sort of warmth that makes waves of sizzling air dance within the distance and mirages glisten on the horizon. I used to be sporting shorts and a t-shirt, nervous I used to be a bit underdressed to be assembly with a buyer. However I wasn’t visiting any odd buyer, I used to be at BottleRock Napa Valley within the coronary heart of California’s wine nation; one of many music scene’s most iconic festivals.
I used to be there to satisfy with the leisure trade’s premier expertise implementor, Clair World. Particularly with Clair World’s CIO, Matt Clair. By the way in which, he was sporting shorts too.
Matt Clair is a part of the founding household and carries the corporate’s title and repute with him to each occasion he manages; this man is without doubt one of the greatest. I had an opportunity to satisfy with Matt and his right-hand man, Ben Harris together with a few Cisco people whereas they received the whole lot arrange for the pageant.
It’s all the time fascinating to me how few people can get a wi-fi community arrange for 45,000+ music-crazy followers in just some days. And it’s not simply visitor wi-fi, there’s ticketing, level of sale, back-end programs, and extra.
The reply isn’t a single device or technique, it’s multi-faceted. Organising this kind of community requires know-how and expertise; Clair’s been doing this for therefore lengthy it’s change into second nature. However past that, it comes from cautious planning, having the right combination of instruments, and partnering with Cisco Buyer Expertise (CX) to make sure the community is optimized for excellent experiences.
Planning
For a dynamic occasion atmosphere like BottleRock, Clair World makes use of planning software program to map out the occasion house and decide the very best places so as to add wi-fi entry factors. As a result of they’ve executed this earlier than, they’re conversant in the site visitors flows in addition to high-density areas that want a bit extra energy. They’ve the entire thing mapped out in an easy-to-read diagram which makes setup and troubleshooting a lot simpler.
Instruments
Cisco DNA Heart, the Swiss military knife of community administration instruments
Clair makes intensive use of Cisco DNA Heart to automate lots of its community settings and processes, saving numerous hours of time and eliminating guide errors whereas simplifying setup, administration, and troubleshooting.
AI Enhanced RRM, CleanAir Professional, and 3D RF Mapping enable the crew to all however get rid of wi-fi congestion and interference, which means that followers can file clips of their favourite artists and moments to submit on social media and not using a hitch. Moreover, AI Community Analytics together with Assurance offers the Clair crew actionable insights to shortly clear up issues, preserve the community operating, and make sure the expertise for customers. These capabilities and extra enable Clair to speed up the BottleRock deployment to just some days onsite, together with operating fiber, hanging APs, establishing switches, and connecting the whole lot.
Cisco Catalyst Entry Factors controllers and Switches ship efficiency and reliability for high-demand networks

Clair has standardized on the Cisco Catalyst 9104 built-in stadium antenna as its fan-facing AP of alternative. This award-winning AP is a beast, with too many antennas and options to depend. The Catalyst 9104 can assist wi-fi connections at a distance of 200+ ft. Moreover, the antennas are software program configurable, permitting Clair to steer the RF beams and alter the beam dimension to supply the very best protection throughout all areas. This offers the Clair World crew the power to fine-tune the RF sign, creating the very best and most dependable connections potential.
As well as, the Cisco Catalyst 9124 out of doors Wi-Fi 6 AP is utilized in smaller areas, whereas a smattering of Catalyst 9120 Wi-Fi 6 APs is used to make sure seamless protection across the pageant grounds.
Controlling the APs is the Cisco Catalyst 9800 wi-fi controller. The Catalyst 9800 delivers highly effective function units that together with DNA Heart enable for granular administration of the wi-fi community and its traits.
Talking of energy, the APs are linked to lightning-fast Cisco Catalyst 9300 switches with mGig playing cards to maximise throughput. They ship 90 watts of energy per port with UPOE+, permitting Clair to energy all of the APs on the community in addition to different POE-enabled gadgets, comparable to screens, sensors, and cameras. Utilizing Cisco DNA Heart, additionally they monitor power consumption at every port and analyze the information to make sure the correct operation of networked gadgets throughout the pageant.
OpenRoaming delivers seamless and safe wi-fi experiences
Think about the elimination of visitor Wi-Fi passwords, portals, and SSIDs. Think about that you simply Simply Join! Nicely, this isn’t some visionary concept, it’s right here at present and it’s referred to as OpenRoaming. OpenRoaming makes use of an ID you have already got, comparable to your provider, gadget maker, gadget working system, or loyalty app to mechanically join you to a taking part Wi-Fi community. It’s a Wi-fi Broadband Alliance normal and it’s managed by member corporations from throughout the wi-fi trade. It’s safe, seamless, and automated.
The numbers give a transparent image: Almost 75 % of followers on the pageant mechanically linked when their AT&T and T-Cellular gadgets noticed the OpenRoaming community. These with Samsung Galaxy and Google Pixel gadgets are additionally mechanically linked. These customers mixed consumed 33 terabytes of information over the three days of the pageant.
On the Cisco facet, OpenRoaming is enabled by way of Cisco DNA Areas. It connects to the OpenRoaming federation of identification suppliers to drive identity-based authentication, coverage, and SLAs. The tip result’s easy, simple, safe, and automated Wi-Fi connectivity.
Cisco CX delivers the data and know-how to get’r executed.
Now, I’ve talked concerning the Clair World crew, community planning, and the tools that makes this all potential however there’s one other element to the general success of the community: the Cisco Buyer Expertise crew – or “CX” for brief. CX is the skilled providers crew at Cisco whose experience and data are an enormous consider serving to to arrange a number of the world’s largest sports activities and leisure occasions, together with the U.S. Open, the Olympic and Paralympic Video games, the Tremendous Bowl, and extra. To say these guys know what they’re doing could be an understatement.
As I walked the BottleRock pageant house with Matt Clair, we have been joined by Matt Swartz, Distinguished Engineer, CX architect, and all-around wi-fi guru. Whereas we have been reviewing the large array of Catalyst 9104s distributed all through the grounds, Matt Swartz was explaining his methodology. He architects the wi-fi community so that every AP has not more than 100 gadgets linked per radio, regardless that every is able to as much as 200. He additionally explains that they rely strictly on 5GHz channels for fan-facing Wi-Fi. That is executed to make sure there’s sufficient energy and throughput whereas limiting co-channel interference. As he explains this to me, he factors out areas that want extra entry factors and takes notice of the realm, the place followers are prone to be standing, the place the opposite APs are, and extra. When he will get again to the trailer/community closet, he works with the crew to get the extra APs scoped and added to the community. He then works within the DNA Heart console and makes use of its AI engine to make sure the whole lot is calibrated, tuned, and optimized. And identical to that, the wi-fi community was able to go. There’s much more to it however that’s top-secret Cisco stuff and if I instructed ya…nicely you recognize….
Be taught extra about Cisco DNA Heart
Further Assets:
Take a look at how Cisco CX might help remodel your community
See the huge array of Cisco wi-fi options for each indoor and out of doors
Learn the way OpenRoaming with Cisco can unlock your visitor’s wi-fi experiences
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