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Just lately I used to be in a Fb group the place a consumer posted this query:
“Considered one of my shoppers is giving a donation to the charity they assist with each evaluate you allow, good dangerous or ugly. Is that this paying for a evaluate? I might say not. Feels like genius to me I believe I’ll begin doing it myself.”
I wasn’t really positive of the reply, so I reached out to Google to seek out out.
In line with Google’s tips, it’s not okay to supply incentives for opinions:
Paying, incentivising or encouraging the posting of content material that doesn’t characterize a real expertise.
On this case, the individual leaving the evaluate isn’t technically receiving the inducement because the cash goes to a charity, however Google confirmed it’s nonetheless in opposition to the rules. Though the consumer leaving the evaluate technically isn’t getting the cash, it could possibly nonetheless result in bias in the direction of a optimistic evaluate given the inducement of a donation. In the end, Google doesn’t need the client expertise to be swayed both manner.
P.S. I’ll be off pouting as a result of I misplaced a wager to Colan about this.
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