Native Rank Tracker 2.0 is right here!

We’ve given Native Rank Tracker a significant improve, and once we say main, boy will we imply it.

Say hi there to Native Rank Tracker 2.0.

That’s proper, it’s so main we’ve cracked out the two-point-oh, one thing we don’t do frivolously at BrightLocal.

Now you’ve bought the identical unbeatable accuracy of Native Rank Tracker with much more insights and an entire new look.

What’s new, at a look:

• All-in-one dashboard: Simply view all of your native rating insights in a single place.
• Rating comparisons: Effortlessly examine your web site and Google Enterprise Profile rankings side-by-side.
• Native Pack insights: Monitor Native Pack efficiency with better readability.
• SERP Options: Determine which SERP Options you should goal to assert extra visibility.
• Touchdown web page visibility: Shortly view which touchdown pages are rating for every key phrase.

That is the most important single replace to Native Rank Tracker since its launch over a decade in the past, however that doesn’t imply it’s been gathering mud on a shelf.

Lots of the latest updates have been beneath the hood, with efficiency in thoughts. We minimize common report run occasions from 14 minutes to a speedy 4 minutes, for starters. Then in latest months, we added model new metrics like Common Google Place, Key phrase and Positional Motion, and Native Pack Protection to supply much more insights.

These modifications helped enhance the foundations of an already strong device. However, for Native Rank Tracker 2.0, we rolled up our sleeves, took your suggestions on board, and took a working soar ahead.

All Your Insights in One Place

Over time we’ve added quite a few options to Native Rank Tracker. Some you may need fully missed. And that’s on us.

We hid highly effective options and insights away in modals and tabs. However not anymore.

Now we’ve purchased all of your rating insights right into a single dashboard.

Your new native rankings dashboard provides you every little thing you want at your fingertips. View key phrase teams and benchmark in opposition to rivals with out leaving the dashboard. And, should you don’t need this seen in exterior studies, simply choose “Disguise part”.

Not solely that, however we’ve improved how we show your information. Now you will notice historic rating efficiency for every key phrase in a helpful graph. Spot fluctuations or developments at a look.

Simplified Knowledge

Native Rank Tracker tracks plenty of information!

There are Google Natural, Native Packs, and Google Maps rankings. Plus, Desktop vs. Cell rankings.

It enables you to monitor rankings to your Google Enterprise Profile and web sites. And the visibility of your listings on third-party websites.

That’s already plenty of information, and we haven’t even talked about Bing but!

Whereas all this information is important for gaining a deep understanding of a enterprise’s general search visibility, we realized that it was an excessive amount of data to digest directly.

Quite than making an attempt to cram all that data right into a single rankings desk, we’ve break up out rating sorts to supply extra readability. You’ll be able to nonetheless shortly examine rankings throughout every end result kind. And now you may get a deeper dive into every tab, which has allowed us to floor much more insights than ever (extra on that in a minute).

Clearer Outcomes: Evaluate Web site vs GBP Rankings

The Native Pack may cause all kinds of rating confusion. Does it rely as natural? Is it your web site, or your GBP? Traditionally we reported Native Pack rankings as a part of natural outcomes. However, we realized this brought about extra confusion.

We combined collectively the rankings of two fully completely different entities; your web site and your Google Enterprise Profile.

Each of those have fully completely different native rating elements, utilizing their very own distinctive algorithms. Native Rank Tracker 1.0 muddied the waters by mixing the Native Pack with natural, making it difficult to match and analyze rankings. This made spikes or drops from algorithm updates laborious to dissect.

To ensure we bought this proper, we talked to you, our prospects about the way you needed to see your outcomes.

When requested, 66% of our prospects stated they’d desire to trace rankings by splitting out their GBP and web site, versus by the search engine (e.g. Natural Vs Maps).

So we did!

We’ve now created a transparent distinction between your GBP rankings in each Native Pack and Native Finder Outcomes, and the way your web site is rating in natural desktop and cellular outcomes.

Now you’ll be able to shortly assess whether or not your GBP or web site rating extra precisely. Verify whether or not one is lagging behind, and prioritize your efforts accordingly.

This has additionally allowed us to supply a lot deeper insights throughout every rating kind.

Monitor Native Pack rankings extra simply

Native Pack is now its personal search end result kind in Native Rank Tracker 2.0. We all know how vital it’s to assert these positions to extend visitors and leads so made it simpler so that you can monitor.

This pairs properly with our just lately added ‘Native Pack Protection’ metric.

Now you’ll have the ability to shortly see which Native Packs you’ve already claimed, which you may need misplaced, and which you should goal.

Go deeper into your web site rating insights

You’ll additionally get much more insights on Natural SERPs and your web site rankings.

Know which SERP options to focus on

See precisely which SERP options are proven for every key phrase in natural outcomes.

You’ll know exactly which queries set off a Native Pack, information panel, video end result, or advertisements. And we’ve added filters so you’ll be able to isolate the key phrases for every SERP function and provide you with a plan of assault to assert extra of them.

See which pages are rating

You’ll now clearly see which web page in your web site is rating for every key phrase.

Spot points the place the improper web page is rating and focus your efforts. For instance, you may see that your homepage is rating for service-related key phrases as a substitute of your devoted service pages. This may be the springboard for additional investigation and on-site optimization.

Extra intuitive and insightful

At BrightLocal, we take pleasure in offering the perfect instruments for native search engine optimization. That’s why we’ve put within the laborious work and brought your suggestions to coronary heart to create Native Rank Tracker 2.0, a device that’s extra intuitive, insightful, and priceless than ever earlier than. You’ll be able to see the advantages of all these enhancements from right now.

And we’re simply getting began! Our staff is dedicated to steady enchancment and is already engaged on thrilling updates to make Native Rank Tracker even higher.

New to BrightLocal? Strive Native Rank Tracker and all our instruments with a 14-day free trial.

Kristian is BrightLocal’s Director of Product and Advertising and marketing. He’ll pop up on the weblog to let our viewers learn about large issues taking place at BrightLocal and within the native search engine optimization business. Kristian attracts from a decade of search engine optimization expertise and has spent the previous few years working in SaaS firms.