AirPods and Beats make up half of the U.S. headphone market

Supply: Rene Ritchie / iMore

AirPods and Beats proceed to dominate the headphone market in the US.

New information from analytics agency Statista present that Apple’s two headphone manufacturers make up about half of the U.S. headphone and earbud market. Based on Statista’s International Shopper Survey, which questioned 4,220 adults over the course of 2021, over thirty-four p.c of them used AirPods whereas fifteen p.c of them used Beats.

AirPods and Beats, that are each owned by Apple, subsequently make up over 49% of the headphone market within the nation. Bose, which got here in third, solely had twelve p.c possession of the market.

AirPods, now of their third technology, are fairly probably the preferred headphones on the planet. Dan Ives, an analyst at Wedbush, estimates that AirPods have grown right into a $20 billion annual enterprise and are on monitor to promote 100 million items this yr.

Based on Statista’s International Shopper Survey, Apple is the preferred headphone model within the U.S. by a substantial distance. Having requested 4,220 U.S. adults about their private headphones, Statista discovered that 34.4 p.c of respondents used certainly one of Apple’s merchandise, adopted by Apple-owned Beats in second place at 15.3 p.c.

AirPods alone have, if the estimates are appropriate, turn into a Fortune 100 enterprise simply by themselves. Apple’s newest AirPods launch is the third technology AirPods which got here out within the fall of 2021. The corporate can be anticipated to launch the second technology of AirPods Professional later this yr.