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Acura’s taking a much less conventional route in relation to spreading the phrase about its luxurious efficiency vehicles and the reborn Sort S badge. On Thursday, the model launched Chiaki’s Journey, a four-part anime collection that follows an up-and-coming driver named Chiaki and her smart uncle Noboru. All of the whereas, Acura’s lineup of current and upcoming efficiency vehicles additionally takes heart stage.
The NSX, TLX and MDX Sort S fashions discover a place within the collection, and viewers can catch the upcoming 2023 Integra in loads of situations, as nicely. Chiaki’s scenes usually contains glimpses of a previous Acura hero, too: a DC2-generation Integra Sort R. With quick vehicles at her disposal, Chiaki faces her nemesis Erich Kang on the native race monitor, who seems to drive some kind of unbadged Mercedes-AMG look-alike.
Diving into the advertising and marketing facet of this transfer, Acura believes this unconventional promoting fashion will draw a brand new technology of automotive patrons to the Acura model. “The enjoyable, attention-grabbing nature of anime pop-culture will assist construct momentum for our new Sort S lineup,” stated Jon Ikeda, vp and Acura model officer. Anime continues to be a well-liked type of leisure within the US, and Acura clearly sees a possibility to seize an viewers. Maybe it might even seize just a few Preliminary D followers within the course of.
Chiaki’s Journey debuted on the 2022 Sundance Movie Competition and all 4 episodes can be found now.
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