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By Sam Nussey
TOKYO (Reuters) – When an ageing racehorse, Makahiki, broke information by profitable his first race in 5 years in Kyoto in early October, Japanese social media was flooded with feedback from an unlikely group of racing fanatics: avid gamers.
The net outpouring was the most recent signal of boundary-spanning for “Uma Musume Fairly Derby”, the Japanese cellular gaming business’s first runaway hit in a decade. The sport has discovered a distinct segment by bridging the traditionally disparate subcultures of horse racing and ladies pop stars often known as “idols.”
Gamers prepare and race feminine characters wearing school- and military-inspired costumes, with the addition of horse ears and tails. Race winners carry out a pop live performance.
The outcomes have been unequivocally spectacular: because it was launched in February, the sport has generated …
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