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9 Widespread Traits of Prime Shopify Shops

9 Common Characteristics of Top Shopify Stores

Internet hosting over one and a half million on-line shops working from 175 international locations, producing annual transactions value $60 billion — Shopify has emerged as probably the most fashionable eCommerce marketplaces on this planet.

With the vary of help providers retailer homeowners get pleasure from, the Shopify platform is enticing to many on-line entrepreneurs. These providers embrace funds, analytics, advertising help, web site internet hosting, web site theme motifs, and transport.

There’s a huge variety of profitable Shopify shops on the platform, lots of which earn tens of hundreds of thousands of {dollars}. There are even some hitting greater than 100 million in annual revenues.

So what makes these on-line shops appeal to customers and efficiently promote to the net fraternity?

That’s what we’re right here to reply. We’ll be wanting on the frequent traits among the many greatest Shopify shops — with the purpose of inspiring you to face out with your individual eCommerce retailer.

Components Behind a Profitable Shopify Retailer

Factors Behind a Successful Shopify Store

Supply: Pexels

Commonalities you could find with any profitable Shopify retailer are:

  • A well-designed web site
  • A mobile-friendly web site
  • Nice merchandise
  • Lovely photographs
  • Intelligent product descriptions
  • Good buyer engagement
  • Sturdy social proof and buyer opinions
  • Nice buyer experiences
  • Simplified checkout procedures

The profitable mixture of those elements makes for a passable on-line procuring expertise.

Let’s dissect every one to see simply how they place these companies among the many high 5% of performers on Shopify.

Properly-Designed Web site

Market Tote


The street to a profitable enterprise on Shopify begins with an amazing on-line store design. Your web site is the primary contact clients have along with your product choices, and because the saying goes: first impressions matter.

A great Shopify web site design gives customers with simple navigation. Your eCommerce retailer ought to be organized and attention-grabbing, with a compelling theme.

Your web site design also needs to be according to your retailer’s branding.

The merchandise ought to be displayed clearly and free from obstructions by your web site’s parts.

Velocity is one other consider a web site’s design, as fast-loading websites make procuring extra handy. Research have proven that gradual loading websites could make clients abandon a web-based retailer, taking away valuable income.

WP Commonplace, a vendor of luxurious baggage and wallets, epitomizes good web site design. There are few navigation buttons and many white area on their product pages — conveying the identical luxurious and ease because the merchandise themselves.

These elements draw consideration to the merchandise and the positioning’s info.

With its minimalist theme, the WP Commonplace Shopify homepage scored Shopify’s 2013 design award, promoting the opulence it touts.

Cell-Pleasant Web site

person using blackand white smartphone

Supply: Pexels

Cell units, like telephones and tablets, have gotten extra ubiquitous in eCommerce. Cell eCommerce makes up greater than half of all on-line transactions and is rising yearly.

The perfect shops on Shopify optimize their websites for cell use. Additionally they supply cell apps, enabling them to maximise their audience attain.

eCommerce shops must do greater than shrink the dimensions of their homepage for cell units. The cell internet has its personal distinctive traits — together with a cell responsive design, which needs to be integrated into the homepage to make sure it reveals clearly on telephones and tablets.

A Shopify retailer that fails to optimize its web site for cell customers may miss out on as a lot as 66% of their potential gross sales.

Nice Merchandise

Cardboard box with red ribbon

Supply: Pexels

A well-performing Shopify retailer sells merchandise in a distinct segment space that they’re accustomed to. You want to be educated about your choices, which can turn out to be evident in your web site.

Your merchandise ought to purpose to meet a mission assertion and a theme, a purpose greater than simply promoting. Many profitable Shopify entrepreneurs goal servicing an underserved group, fulfilling a social theme, or filling a necessity with their merchandise.

These shops supply merchandise that stand out from related merchandise within the market. This side helps heighten the client consumer expertise, turns customers into repeat clients, and ensures a excessive conversion charge.

beard brand


For instance, Beardbrand sells beard grooming merchandise. They got here into being with the purpose of creating bearded males look trendy and trendy.

Since its inception on Shopify in 2013, the corporate has grown in leaps, promoting merchandise value greater than $100,000 month-to-month.

Beardbrand began with one product — beard oil. Presently, It sells a collection of beard grooming merchandise together with different associated merchandise.

Lovely Pictures


Supply: Tessemaes

One frequent issue of just about all high on-line shops is the beautiful images that function on their homepage. They’re visually enticing and current the merchandise in an eye catching method that sells.

The stimulating photographs will transfer you to the remainder of their choices.

Since customers can’t contact or really feel the merchandise, a Shopify retailer has to be visually interesting.

You need to spend time planning the presentation of the merchandise together with a unifying theme.

It may be tempting to take the photographs your self to save cash. However investing in an expert images service will serve you higher in the long term. A photographer will lay out the merchandise in order that they’re in tune along with your web site theme, and current them in a way that sells successfully to clients.

Tessemae’s, a pure meals merchandise retailer, has attracted rising gross sales with its stunning photographs, that are colourful and include visually interesting backgrounds.

Intelligent Product Descriptions

Clever Product Descriptions

Product Descriptions by Bon Appetit Journal

Shopify’s main shops use memorable product descriptions. Moderately than gross sales rhetoric, they describe their merchandise in ways in which enchantment to their audience and handle their ache factors.

The product descriptions in your homepage ought to fireplace up your buyer’s creativeness. You need to use any theme, however injecting some gentle humor is a reasonably failsafe avenue. And keep in mind to additionally handle the client’s considerations and needs. This tells the client you care about them.

Inform a narrative along with your product descriptions. The primary level is to convey the product’s advantages in a approach that engages the client and motivates them to make a purchase order.

Buyer Engagement

Cheering Fans

Supply: Flickr

The common enterprise sells to clients, however probably the most profitable companies construct a group. Participating with clients is like constructing a fanbase. The main shops on Shopify have succeeded at this, having fun with a excessive charge of repeat clients.

These repeat clients are extra than simply clients — they work together with the Shopify retailer by numerous channels. Profitable companies have two-way communication with their clients, who really feel like household and tout their merchandise each time they will.

Social media is a good place to host conversations with clients. The shop can achieve useful suggestions on their product providing and insights into their clients’ needs and aspirations. They will additionally handle points and challenges that come up with their merchandise.

With user-generated content material on social media channels like Instagram, Fb, and Twitter, clients can put their ideas into motion by offering content material associated to the merchandise. It’s a trademark of the deep engagement of a web-based enterprise with its clients.

Content material advertising is one other nice buyer engagement software.

Beardbrand has used this system to construct a group of trendy bearded males, educating them on beard grooming by weblog posts and YouTube movies.

Rewarding clients who keep for the long run is helpful to your corporation. The highest main shops run common promotions and supply loyalty packages, making present clients really feel valued whereas the shop attracts new clients. This additionally results in increased gross sales volumes.

There’s proof that engaged clients are often loyal to the model. They assist market the model by phrase of mouth, maximizing the enterprise’s advertising spend. This reveals that buyer engagement sells extra merchandise.

One group you may profit from is the numerous profitable entrepreneurs at eCommerceFuel.

Participating with these on-line enterprise homeowners can take your individual enterprise to new heights. There are additionally assets on this group that may enhance your entrepreneurial talents.

Social Proof and Buyer Evaluations

Folks like to purchase their services from an organization that’s confirmed to have glad clients. This cause is why many peruse the client opinions of the product on-line earlier than making a purchase order choice.

Main shops on Shopify often present proof of their buyer base by buyer opinions. It’s an effective way for retailer homeowners to have interaction with their clients and strengthen the theme of their enterprise.

Potential consumers may also see if the shop’s merchandise will present an answer to their downside by different individuals’s experiences. In line with a Nielsen buyer analysis examine, three out of each 4 web shoppers base their buy selections on buyer opinions.

The identical examine additionally reveals {that a} third of on-line clients usually keep away from on-line shops with none opinions.

Encouraging your clients by making it simple to go away opinions, and even rewarding them, is a necessity.

Nice Buyer Expertise

Customer service

Supply: Flickr

The saying the client is king rings true for profitable on-line shops. There’s nothing extra essential for promoting merchandise than this issue. It ought to be the key theme of any on-line retail retailer.

A terrific web site and delightful merchandise will imply nothing with no optimistic buyer expertise. It’s the best determinant of a enterprise enterprise’s future.

Offering an amazing buyer expertise is a technique your eCommerce retailer can compete within the market. It’s the best and cheap advertising software you may leverage. It’s additionally the theme of most enterprise enchancment schemes.

Based mostly on the web site looking expertise, product availability, checkout course of, buyer help, and order success, the client’s total expertise will decide whether or not they’ll make a repeat buy from the shop or not.

Because of this, buyer help is important. Your response to your buyer’s challenges and the way you resolve them go a good distance in direction of a optimistic buyer expertise.

Prospects will inform others about their experiences. Relying on whether or not the expertise was optimistic or unfavorable, these communications could make or break a web-based enterprise.

Simplified Checkout Course of

Person paying online card

Supply – Pixabay

The checkout course of at a high Shopify retailer is straightforward and stress-free. Making the cost course of easy is a serious theme of each main on-line retail retailer.

Implementing a seamless checkout course of is way more than linking a name to motion on the backside of the web page to a cost portal. Every checkout ingredient, from the procuring cart to the cost choices and cost course of, needs to be free from challenges.

Difficulties throughout checkout may flip the patron off out of your web site, abandoning the acquisition altogether.

To that finish, main shops have low cart abandonment charges as a result of sure proactive measures:

  • They don’t require registration on the positioning earlier than procuring.
  • The checkout course of is brief and simplified, with lower than 15 type parts.
  • All the whole charges concerned within the buy are clarified, together with transport and taxes.
  • They provide a number of cost choices, akin to bank cards, debit playing cards, and PayPal.

Common Characteristics of Top Shopify Stores

Make the Most of Your On-line Retailer

So there you will have it, the secrets and techniques of the main shops on Shopify. Simply comply with these steps and you’ll have a excessive risk of being counted among the many profitable shops on Shopify.

And in the event you’re searching for extra help, be a part of our group of business-savvy eCommerce execs at eCommerceFuel. There’s no must reinvent the wheel; faucet into their huge experience and skyrocket your on-line retailer’s success.

Picture by Freepik

Katrina McKinnon

Put up by Katrina McKinnon

Katrina is a Constitution Member of eCommerceFuel and leads an eCommerce content material creation company. Want content material? Weblog posts, product descriptions, class content material, consumers guides, product opinions and extra. Get in contact –



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