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Through the first quarter of this yr, 74 % of Dutch customers purchased companies or items on-line. This can be a lower of three % when in comparison with the identical interval a yr earlier. Customers additionally purchased much less bodily than digital merchandise on-line.
Final yr, 77 % of Dutch customers ordered one thing on-line. That is associated to the lockdowns throughout the COVID-19 pandemic, which resulted in additional folks ordering on-line. These findings are from the most recent analysis on IT-use by Dutch households by Statistics Netherlands on Q1 2022. Over 6.000 folks aged 12 years and older participated within the analysis.
88% of customers aged 25-45 purchased items on-line in Q1 2022.
Identical to final yr, principally customers within the ages of 25 as much as 45 purchased on-line. A minimum of 88 % of them ordered items or companies on-line. Whereas final yr 68 % of customers within the ages of 65 to 75 shopped on-line, this yr solely 61 % of them did.
Progress in on-line gross sales tickets
The web gross sales of tickets for cultural occasions has grown strongly, from 8 % in 2021 to 34 % in 2022. The distinction is said to the restrictions that have been nonetheless in place final yr because of the corona disaster. Moreover, 9 % of Dutch customers purchased tickets for sport occasions. Final yr, that share was solely 2 %.
53% purchased sneakers and clothes on-line
Strikingly, the analysis exhibits a decline in on-line gross sales of bodily items. A majority of Dutch customers (53 %) bought clothes and sneakers on-line. Final yr, 59 % purchased these merchandise.
Dutch customers ordered much less phyiscal items on-line.
There’s additionally a noticeable decline in different product classes. 1 / 4 of Dutch customers purchased furnishings and residential decorations on-line, whereas final yr that share was 30 %.
Most purchases are from Dutch on-line shops
Most customers purchased items or merchandise at Dutch on-line shops (70 %). A smaller share (22 %) ordered merchandise from different EU-countries and 12 % positioned cross-border orders at shops from the remainder of the world. Moreover, 22 % of customers purchased from a personal vendor, like on native market Marktplaats.
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