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Many manufacturers are simply now discovering TikTok. For those who’re struggling to grasp the way it works and the way your model can benefit from it, TikTok has some video suggestions.
TikTok has shared the next 4 video finest practices for manufacturers.
1. Go full-screen. TikTok advises utilizing a 9:16 facet ratio for movies. Previously, TikTok has mentioned vertical movies carry out finest on TikTok.
2. Inform a brief story. TikTok recommends a size of 21 to 24 seconds. The corporate additionally advises by no means to publish a video that’s shorter than 10 seconds. (TikTok movies might be as much as 10 minutes.) One other previous tip from TikTok: use video captions. These may also help add context to the story in your video.
3. Use high-resolution video. The minimal needs to be 720p.
4. Audio is important. TikTok says it may be any type of audio. However the extra related, the higher.
Finest practices aren’t every part. Says TikTok: “Whereas there are countless methods to create a ‘good’ TikTok video, discovering your model’s distinctive voice and course will in the end set you aside, and the foundations are simply suggestions and tips to get you there.”
TikTok says its customers take note of manufacturers that present enjoyable, entertaining or culturally-relevant experiences. So when formulating your technique, be sure to maintain all this stuff in thoughts.
To assist manufacturers or creators who’re simply getting began, TikTok has simply unveiled the TikTok Artistic Sandbox. It offers extra instruments and assets.
Why we care. TikTok is a social platform that the majority manufacturers and companies ought to not ignore. It isn’t Fb, LinkedIn or Instagram, so you may’t merely recycle the identical artistic. As a result of TikTok is video-first, it’s essential create a TikTok advertising technique. Understanding the fundamentals will assist you to get began. From right here, it’s as much as you to ensure your viewers can discover and interact along with your model’s movies.
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About The Creator
Danny Goodwin is Senior Editor of Search Engine Land. Along with writing day by day about website positioning, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention collection, SMX – Search Advertising Expo. Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
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