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At Human Ventures, now we have a fund for pre-seed and seed-stage investments, a enterprise studio and an Entrepreneur in Residence (EIR) program.
By way of this work, we’ve found lots about how totally different founders fulfill their journey of buyer discovery and product-market match. One of many largest challenges for pre-seed and seed stage founders is figuring out the place to start out: There are 1,000,000 issues to do. What must you do at every stage?
We interviewed three founders from our portfolio, all of whom ran discovery experiments to search out their product-market match at totally different phases of their firm’s improvement.
Right here’s what they needed to share:
Pre-MVP/buyer discovery section: Tiny Organics
Tiny Organics is a plant-based child and toddler meals firm on a mission to form childrens’ palates so that they’ll select and love greens from their earliest days. The corporate raised $11 million of their Sequence A in 2021 and is rising at over 500% yearly.
Founders Sofia Laurell and Betsy Fore joined our enterprise studio as EIRs and went via a six-week discovery dash. As Sofia explains, they knew they wished to construct one thing to make mother and father’ lives simpler and threw a whole lot of preliminary concepts on the wall from the Finnish child field 2.0 (Sofia is Finnish) to a better option to create Instagrammable child footage.
They went via a number of workouts to check the viability of latest mother and father’ most urgent and pressing wants:
- Conduct a “Begin with Why” train
- Outline the “Jobs to be Completed”
- Create a lean canvas for every (viable) idea
- Outline the consumer journeys
- Conduct consumer surveys utilizing platforms like pollfish.com and 1Q (prompt survey software)
- Determine and outline their buyer personas
- Conduct buyer interviews and synthesize them
- Assemble idea prototypes
In addition they met potential prospects, conducting a spotlight group of 10-15 mothers. When the founders requested them to textual content them what they had been feeding their youngsters together with footage for per week, they realized the shortage of wholesome finger meals available in the market, thus sparking the thought for Tiny Organics.
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