For over 20 years, Google has been the search engine that most individuals use for on a regular basis searches, product analysis, and staying updated on the most recent information.
Due to this market dominance, Google has additionally been the principle search engine of focus for website positioning and advertising and marketing professionals.
Nonetheless, following the introduction of ChatGPT and Bing Chat, Google founders Larry Web page and Sergey Brin reportedly returned to take an lively function in Google’s plans so as to add chatbot options to Google Search.
Shortly after that, round Could of 2023, Google launched the chatbot Bard and Search Generative Expertise in Google Search. As of writing this text, Google SGE is accessible in Google Labs solely, and will roll out this yr.
The following few years in search engine growth will definitely be fascinating.
Nonetheless, it doesn’t matter what occurs, there are nonetheless a number of different serps that provide distinct benefits over Google, reminiscent of enhanced privateness, specialised content material, distinctive algorithms, and tailor-made person experiences.
Listed below are 20 of the perfect different serps you’ll be able to attempt.
AI-Powered Search Engines
The place serps embrace AI chatbots based mostly on giant language fashions, they turn out to be susceptible to errors and hallucinations.
All the time confirm essential info you get from AI-based serps, reminiscent of medical, monetary, authorized, security, and many others., utilizing authoritative sources.
[Editor’s note: Creating content using generative AI is subject to the implications of a number of unresolved legal proceedings, and you should avoid publishing generative AI outputs as your own content.]
1. Bing.com
Screenshot from Bing.comAs of December 2023, Microsoft Bing websites dealt with 7.1% of all search queries in the US.
One might argue that Bing outperforms Google in sure respects.
For starters, Bing has a rewards program that permits one to build up factors whereas looking. These factors are redeemable on the Microsoft and Home windows shops, which is a pleasant perk.
For my part, the Bing visible search API is superior to its rivals and rather more intuitive.
Screenshot from Bing Visible Search, December 2023Bing carries that very same clear person expertise to video, making it the go-to supply for video searches with out a YouTube bias.
On February 7, 2023, Bing introduced an all-new, AI-powered model of its search engine referred to as “Bing Chat,” which is now referred to as Copilot. The said purpose is to “ship higher search, extra full solutions, a brand new chat expertise, and the power to generate content material.”
Screenshot from Copilot (previously Bing Chat), December 2023In keeping with Satya Nadella, chairman and CEO of Microsoft, there are 10 billion search queries a day, however roughly half of these go unanswered. Bing is trying to fill that void.
2. Perplexity.ai
Screenshot from Perplexity.ai, December 2023Perplexity.ai, based in 2022, is an progressive different to Google that gives contextually wealthy solutions and has 10 million month-to-month lively customers.
Not like conventional serps that primarily hyperlink to webpages, Perplexity.ai is a chatbot that straight solutions questions by citing sources from which it fetches info, with an choice to ask follow-up questions.
Screenshot from Perplexity.ai, December 2023This characteristic permits customers to delve deeper into their preliminary queries by asking subsequent, associated questions. This interactive method mimics a conversational type, making it simpler for customers to refine their search and get extra exact solutions.
This evolving, dialog-based search expertise positions Perplexity.ai as a compelling selection for customers in search of a extra intuitive and responsive search device. Under is the suggestions from Tobi Lütke, the CEO of Shopify, on Perplexity.ai.
Screenshot from x.comNonetheless, because it makes use of LLMs for reply extraction, it will possibly hallucinate, resulting in incorrect or deceptive solutions.
3. You.com
Screenshot from You.comYou.com is an AI-powered search engine based by Richard Socher, a outstanding pure language processing (NLP) researcher and former chief scientist of Salesforce.
The positioning operates in two modes: a private mode and a non-public mode.
In private mode, customers can configure their supply preferences. Whereas in personal mode, they take pleasure in a totally untraceable expertise; no telemetry knowledge is recorded.
The corporate additionally affords a Chrome extension, AI-powered picture era, and YouWrite, an AI writing assistant.
The open search platform encourages builders to construct apps and contribute to a extra open and collaborative web.
A Income-Sharing Search Engine
4. Yep.com
Screenshot from Yep.comYep.com (by Ahrefs) promotes itself as being a search engine with a distinction that emphasizes person privateness by not monitoring customers or promoting their knowledge.
It displays the frequency of particular phrase searches and the recognition of sure hyperlinks when it comes to clicks. Nonetheless, it doesn’t compile a private profile for the aim of focused promoting.
It’s designed to straight reward and compensate content material creators through the use of a 90/10 income share enterprise mannequin.
Which means that 90% of all promoting income goes on to the creators of content material, permitting them to earn cash for his or her work.
As well as, this enterprise mannequin permits customers to straight assist their favourite content material creators and ensures that content material creators are pretty compensated.
A Copyright-Free Search Engine
5. Openverse
Screenshot from openverse.orgOpenverse needs to be your first cease on the hunt for practically any sort of copyright-free content material.
Whereas Google gives a broader vary of search outcomes, Openverse stands out with its deal with an enormous, searchable assortment of open-source media, together with photographs, audio, and movies.
This search engine is ideal in the event you want music for a video, a picture for a weblog publish, or the rest with out worrying about indignant artists coming after you for ripping off their work.
Mainstream Search Engines
Mainstream serps are the Google options which have managed to take care of a modest market share over the previous a number of years.
6. Yahoo.com
Screenshot from Yahoo.comAs of December 2023, Yahoo.com (Verizon Media) had a search market share of 2.37% within the US.
Yahoo’s energy is in diversification by providing companies like e mail, information, finance, and extra along with search.
Yahoo has been innovating and evolving for greater than 20 years.
It made a cryptic tweet on January 20 about making search cool once more however didn’t take me up on my request to elucidate what meaning.
Screenshot from Twitter, February 20237. Ecosia
Screenshot from Ecosia.org, December 2023Ecosia’s major distinguishing characteristic is its dedication to utilizing advert income for environmental functions, particularly tree planting.
The corporate is a not-for-profit enterprise and dedicates 100% of its earnings to the planet, collaborating with native communities to plant and look after timber around the globe.
It companions with Microsoft’s Bing to make use of its search index and internet commercial and affords a browser extension for faster entry to the search engine.
8. Aol
Screenshot from aol.com, December 2023AOL Search is among the first serps on the Web, with a market share of 0.08% within the US.
It depends on partnerships with Google and Bing for its search outcomes.
Not like Google’s broad focus, AOL leans in the direction of curated content material, prioritizing information, leisure, and a mixture of AOL-owned, syndicated, and exterior web site outcomes.
Whereas AOL tracks person knowledge to personalize its promoting, it’s typically thought of much less subtle in comparison with Google. Its focusing on depends extra on broad demographics and pursuits than the extremely granular particular person profiles Google usually builds.
Privateness-Centered Search Engines
Privateness is an more and more essential challenge amongst web customers.
Privateness-focused serps prioritize customers’ privateness, and their attraction is that they don’t observe customers’ actions or acquire private knowledge.
Among the hottest embrace:
9. DuckDuckGo
Screenshot from DuckDuckGo, December 2023As of December 2023, DuckDuckGo had a search market share of 1.77% in the US.
DuckDuckGo is a search engine that would additionally match into the mainstream class, however the major “promoting characteristic” is that it doesn’t acquire or retailer any of your private info.
Not like Google, which collects in depth person knowledge to personalize search outcomes and ads, DuckDuckGo doesn’t observe or profile its customers. Which means that if you search on DuckDuckGo, your exercise stays nameless.
As a result of DuckDuckGo doesn’t observe search historical past or create person profiles, it doesn’t provide filter choices based mostly on a person’s search historical past profile, and there aren’t any persistent focused adverts.
Meaning you’ll be able to run your searches in peace with out having to fret in regards to the boogeyman watching you thru your laptop display screen.
DuckDuckGo is the good selection for many who want to maintain their shopping habits and private info personal.
DuckDuckGo Lite is the cellular model.
10. Startpage
Screenshot from Startpage, December 2024Startpage is a search engine aggregation and doesn’t crawl the net itself.
As a substitute, it makes use of a metasearch method, fetching outcomes from a number of serps, together with Google, Bing, DuckDuckGo, and many others., and prioritizing hyperlinks that seem in all.
It’s an ideal selection for many who favor Google’s search outcomes however aren’t eager on having their search historical past tracked and saved.
It additionally features a URL generator, proxy service, and HTTPS assist.
The URL generator is very helpful as a result of it eliminates the necessity to acquire cookies. As a substitute, it remembers your settings in a means that promotes privateness.
11. Swisscows
Screenshot from Swisscows.com, December 2023Swisscows is a singular choice on this record, billing itself as a family-friendly semantic search engine.
It makes use of Bing for its internet search capabilities however has additionally developed its personal index for the German language version.
It additionally prides itself on respecting customers’ privateness, by no means gathering, storing, or monitoring knowledge.
It makes use of synthetic intelligence to find out the context of a person’s question.
Over time, Swisscows guarantees to reply your questions with shocking accuracy.
12. Gibiru
Screenshot from Gibiru.com, December 2023In keeping with its web site, Gibiru options “Uncensored Personal Search” with no retargeting and no promoting of personal knowledge.
It claims its search outcomes are sourced from a modified Google algorithm, so customers are in a position to question the knowledge they search with out worrying about Google’s monitoring actions.
Gibiru earns commissions when customers purchase one thing or take motion by its search outcomes, aligning with its privacy-centric method by not counting on private knowledge for promoting.
13. Courageous
Screenshot from Courageous.com, December 2023In 2023, Courageous Search achieved full independence from different serps like Bing. It now operates solely by itself index, a transfer that emphasizes person privateness and transparency in search outcomes.
Courageous Search has skilled fast development; as of January 2024, it had 24.57 million every day lively customers. This development displays the growing recognition of privacy-focused serps.
It options free video calls, offline playlists, and a customizable information feed.
Superior safety features like IPFS integration, Tor (Onion Routing), and a crypto pockets are additionally accessible.
Courageous affords rewards for opting into privacy-preserving adverts. It claims over 65 million individuals use its browser every month for a sooner and safer internet expertise.
Data-Primarily based Search Engines
14. Wiki.com
Screenshot from Wiki.com, February 2023Wiki.com pulls its outcomes from hundreds of wikis on the web.
It’s the good search engine for many who recognize community-led info, as discovered on websites like Wikipedia.
15. X (Previously Twitter)
Screenshot from XX is tough to beat as a real-time search engine.
It’s the proper place to go for minute-by-minute updates in case of an emergency.
Google will catch up ultimately, however nothing beats a tweet within the warmth of the second.
To benefit from it, take a look at our information to X/Twitter Superior Search.
16. SlideShare
Screenshot from SlideShare, December 2023SlideShare means that you can seek for documented slideshow shows.
You can too seek for ebooks and PDFs, making it a wonderful device in case you have a enterprise presentation to organize for.
SlideShare additionally means that you can save slides and even obtain all the slideshow to be used in your native laptop.
17. Wayback Machine
Screenshot from archive.org, December 2023Web Archive, a.ok.a. the Wayback Machine, is nice for researching outdated web sites, however it’s additionally a lot extra.
Because the identify implies, this search engine queries an enormous assortment of documented materials, together with hundreds of thousands of free movies, books, music, and software program.
Basically, the Web Archive is an enormous on-line library the place you’ll be able to entry absolutely anything you would think about.
Specialised Search Engines
Specialised serps cater to explicit wants, offering outcomes based mostly on particular standards. For instance:
18. WolframAlpha
Screenshot from WolframAlpha.com, December 2023WolframAlpha is a computational information engine that means that you can compute solutions to issues and search by expert-level knowledge on a wide range of topics, from algebra to phrases and linguistics.
It additionally affords Professional options for people, college students, and educators who want professional-grade computation and evaluation of imported knowledge.
Pricing begins at $5.49 monthly.
19. LinkedIn
Screenshot from LinkedIn, December 2023LinkedIn, acknowledged as knowledgeable networking platform, is more and more being utilized as a business-focused search engine which has 61 million searches every week.
LinkedIn‘s search algorithm for organizations considers the individuality and specificity of a company’s LinkedIn Web page identify, as generic names are likely to yield broad, much less related outcomes.
As an illustration, a company named “Revolutionary Tech Options” would possible rank larger than one named “Skilled Expertise Providers” because of the uniqueness of the identify.
Nonetheless, overloading a profile with key phrases might be counterproductive, as it’d set off spam detection algorithms and negatively impression search visibility.
The algorithm additionally components within the variety of Web page followers, connections between the Web page and the searcher, the exercise degree on the Web page, and the ratio of related search phrases within the group’s identify.
Worldwide Search Engines
Worldwide serps cater to particular areas and supply outcomes based mostly on native language and tradition.
Some standard worldwide serps embrace:
20. Baidu
Screenshot from Baidu.comBaidu is the most important search engine in China and has a 66% market share there.
Like Google, it affords a broad vary of companies, together with maps, music, movies, and an app retailer.
Baidu additionally has a cellular browser and cellular app.
21. Yandex
Screenshot from Yandex, December 2023Yandex is utilized by greater than 69% of Russian web customers. It’s also utilized in Belarus, Kazakhstan, Turkey, and Ukraine.
Yandex is an total easy-to-use search engine.
As a bonus, it affords a collection of some fairly cool instruments.
It had a knowledge leak in January 2023, leaving many speculating in regards to the relevance of what was revealed.
22. Sogou
Screenshot from Sogou, December 2023Sogou is a Chinese language search engine that’s rising in recognition and has a 5% market share in China.
Sogou Search is an interactive search engine supporting WeChat, article search, English search and translation, and extra.
It prides itself on offering customers with skilled, correct, and handy search by self-developed synthetic intelligence algorithms.
23. Naver
Screenshot from naver.com, December 2023Naver is a well-liked search engine in South Korea with a 34% market share within the nation. It affords a spread of companies, together with blogs, information, music, and purchasing.
It additionally has a cellular app for looking on the go.
Naver is a good choice for these searching for a search engine tailor-made to the Korean market.
The Takeaway
Google could also be the preferred selection in serps, however it could not all the time be the only option, relying in your wants and priorities.
Different serps can provide a variety of advantages, together with a greater search expertise and better ranges of privateness.
Nonetheless, do your self a favor and provides a few of these a attempt.
Extra Sources:
Featured Picture: Dilok Klaisataporn/Shutterstock
