BIGTeam Highlight: How Brett Regan Shifted from Sports activities to Ecommerce

What do sports activities and ecommerce content material have in widespread? If you happen to ask Brett Regan, they’re really one and the identical.

“It doesn’t actually matter what the topic is,” Regan, adept sports activities fanatic and Content material Advertising Supervisor at BigCommerce, stated. “So long as you might be very diligent together with your analysis, so long as you’re correct, so long as you might be inventive and technical from an search engine marketing perspective and perceive your target market, the content material sort of takes care of itself.”

After a life-long devotion to sports activities, together with forging a decade-long profession path within the sports activities media business, Regan transitioned into the tech world when he joined the BigCommerce workforce greater than a 12 months in the past. 

At the moment, Regan helps oversee the corporate’s search engine marketing content material processes in addition to publishing on The BigCommerce Weblog to deliver the most recent traits in ecommerce to life.

BIGTeam Highlight: Brett Regan 

From his profession shift to his love for sneakers, let’s get to know Brett Regan just a little extra:

How did you get into the ecommerce business?

Brett Regan: “Truthfully, I actually wished a change of tempo in my profession. Being within the media business was such a grind. I did all the pieces from newspaper tales and journal options to radio to video to search engine marketing content material. Add in just a few years of journey and the fixed feeling of just about being on-call for one thing, it’s important to sacrifice loads of private time. 

“I had a blast turning my ardour into my profession, however I used to be keen to actually dive into a brand new problem and BigCommerce was the proper match.”

What makes BigCommerce an amazing place to work?

BR: “The tradition at BigCommerce is absolutely one thing else. It’s laborious to explain, however it begins from the very first day. Whether or not it’s the transparency from management or the assist out of your workforce and friends, you all the time really feel included. 

“Everybody has their specialty and position, in fact, however you’ll be able to simply inform everyone seems to be rowing the boat in the identical path to showcase and promote the most effective product within the business.”

What’s essentially the most fulfilling facet of your position?

BR: “It’s the primary look and completed product of a brand new put up, fingers down. I completely love seeing the laborious work of our workforce come to life on the web page. Understanding the way it received there from begin to end and realizing the way it will help somebody with their on-line enterprise could be very rewarding.”

What are your passions exterior of labor?

BR: “I really like basketball. Though I’m not the tallest man on the planet, it’s been my largest ardour for so long as I can keep in mind. There’s nothing fairly like going to or watching an enormous sport. I additionally actually take pleasure in touring and attending to spend time with my household.”

What do you store for many on-line?

BR: “Sneakers, and there’s not likely an in depth second, both. I’ve all the time liked sneakers, significantly Jordans. I’ve a reasonably modest assortment proper now, in my eyes, however there’s all the time room for extra.”

What’s your favourite BigCommerce retailer?

BR: “Given my love for basketball, it must be CavaliersTeamShop.com. I really used to cowl just a few gamers on the present Cleveland Cavaliers roster whereas they had been in highschool and faculty, so it’s fairly cool to see them doing huge issues within the NBA.”

What do you discover most fascinating about ecommerce?

BR: “One of the crucial fascinating issues to me is how aggressive the business really is. There are much more gamers within the sport now than ever earlier than, so it’s actually intriguing to see what number of firms are at present within the house and what inventive and progressive issues they’re doing to face out.”

The place do you see the way forward for ecommerce?

BR: “That’s actually laborious to foretell, particularly not figuring out how superior the know-how will change into within the subsequent few years, but when there’s one factor the ecommerce business has confirmed through the previous couple of years is that it’s going to adapt to regardless of the buyer is searching for, wherever that could be.

“Regardless of if it’s a longtime social media app or the brand new taste of the month we haven’t seen but, the additional growth of omnichannel, and the way rapidly it occurs, will possible play a key position in model recognition and belief to assist on-line companies thrive.”