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We lately had the possibility to talk with John Tunay, Product Advertising and marketing Supervisor at SecureAge Expertise, who shared with us nice insights into the corporate’s journey within the cybersecurity business and their expertise working with the Avangate Affiliate Community.
1. May you briefly describe the corporate you might be working for, SecureAge Expertise, for our readers?
SecureAge Expertise is a knowledge safety firm headquartered in Singapore. With 19 years of expertise, we’re trusted by governments, analysis institutes, and forward-thinking organizations throughout Asia. We consider that safety and value ought to go hand in hand, and we design safety for the one factor that has worth, which is the information itself. Due to this fact, the information is protected whether or not it’s saved, in transit, or in use.
2. Your safety options are designed in a approach that removes the human component, in order that 100% knowledge safety is feasible. How is that achieved?
At SecureAge, now we have the robust perception that customers shouldn’t must grow to be cybersecurity consultants to flee knowledge liabilities, and we must always take the burden of cybersecurity fully away from customers. By eradicating the human component, customers now not have to kind out which is the “delicate” knowledge. We perceive that all knowledge is delicate, and actively select to encrypt all knowledge – whether or not it’s saved, in transit, or in use, or even when the information is stolen and deemed ineffective.
3. You latterly launched CatchPulse in Could. Are you able to share extra on the way it helps or replaces present anti-virus options available in the market?
CatchPulse protects Home windows dwelling gadgets, enterprises, and governments from the rising variety of safety threats. Powered by an AI engine, with a centralized dashboard to handle a number of gadgets, and with a number of cloud AV scanners, CatchPulse is always-on, catching unknown threats in real-time that conventional anti-virus options might miss.
4. This 12 months you began collaborating with 2Checkout’s Avangate Affiliate Community. Are you able to please share just a few phrases in regards to the challenges and alternatives you noticed by opening this gross sales channel?
Our partnership with 2Checkout offers us the boldness and the sources wanted to work with associates. It permits us to lengthen our horizons and strategy a new and thrilling gross sales channel. By this platform, we are able to simply handle our affiliate partnerships and gross sales, whereas our clients could make their orders and transactions with peace of thoughts.
With this partnership, we needed to make sure that we allotted sufficient time and sources to not solely efficiently begin our journey with the Avangate Affiliate Community, but additionally setting us up for fulfillment in the long term.
The 2Checkout group has been an incredible assist to us and has supported our journey from the start. We look ahead to persevering with to construct robust partnerships with our associates.
5. What are your advertising objectives for the remainder of 2022, on the performance-based channels? Have you ever needed to adapt your advertising technique in a post-pandemic world?
Residing in a post-pandemic world implies that we have to rely extra on channels that folks can simply relate to, because it builds belief – a key part of cybersecurity. When individuals belief your associates, they seemingly additionally belief your model over time.
Since we lately launched CatchPulse, for the remainder of 2022 we’ll be focusing our sources on serving to extra clients available in the market perceive the urgency of defending themselves from malware assaults, and why they need to select CatchPulse. On high of that, we’re trying ahead to elevated gross sales by way of the affiliate community.
6. To wrap issues up, affiliate marketing online stands for communication, constructing strategic partnerships with key associates, and performance-based rewards. Are you able to please inform us what you respect probably the most in a enterprise relationship?
We work finest with companions who’re enthusiastic about expertise and cybersecurity however can convey it effectively to their viewers.
For the reason that begin of our journey in cybersecurity, one in all our priorities has been to construct options which might be easy to make use of whereas ensuring we don’t compromise on safety. It’s usually these that don’t perceive how issues work who fall sufferer to cyberattacks, so we go to nice lengths to realize this aim with each new answer or product replace we convey in the marketplace. Because of this we respect companions who not solely go the additional mile to create worth for his or her clients but additionally handle to speak it effectively.
It was a pleasure to be taught extra about SecureAge and their journey with 2Checkout’s Avangate Affiliate Community, and we hope you loved it too. Keep tuned for extra thrilling interviews!
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